Nielsen: mobile internet in the BRIC

The company Nielsen compared the preferences of users of mobile internet in developed countries (U.S. and Europe) and the BRIC (Brazil, Russia, India and China). As it turned out, the most popular mobile resources in the U.S. and Europe - is postal services, search portals, news and political Web sites, weather, sports and cartographic portals. It is they who make up at different percentage of the five leaders. As for entertainment sites, as well as on music and games are only 8, 9 and 10 positions respectively.

In BRIC, in turn, the situation is diametrically opposite. Here, from mobile devices visit is mainly entertainment, music and gaming sites, also enjoy e-mail and search. As for news, politics and finance users interested in this region is much less. For example, Russia reytig looks like this: entertainment - 34%, search - 29%, e-mail - 24%, music - 24% and games - 34%. In addition, the experts praised Nielsen and the level of penetration of mobile internet. The highest it in the United States - 15.6%, in second place Britain - 12.9%, then Italy - 11.9%, but Russia lags behind the troika of leaders at all per share - 11.2%. In other parts of the BRIC level of the low penetration of mobile internet: in China - 6.8%, in Brazil - 2.6%, in India - 1.8%.