SmartMarketing: classical GPS-navigators are losing popularity
Groupe SmartMarketing published the results of the first major independent study of an emerging market navigational devices (GPS-navigators, communicators, smart phones and PDAs with means of GPS). The studies cover the first half of 2008, According to the results period, total sales of devices that provide navigational functions in the Russian market, estimated SmartMarketing, amounted to 312000 pieces (based devices of all types and categories, including smart phones and communicators, equipped receivers GPS), then as sales of GPS-classical devices amounted to 85000 units (27.3% of total sales).
GPS-navigation market is divided into two main sectors: specialized GPS-device (in the terminology SmartMarketing "traditional market GPS", mainly avtonavigatorov) and GPS-equipped devices WID (communicators, smart phones, Internet-planshety/KPK). In the food market GPS-navigation on the proportion of GPS-equipped WID in the first half of 2008, had 72,7%, "traditional GPS-devices" - 24,8%. In doing so, in the traditional GPS-dominated devices avtonavigatory device class (24.8%), the share of other types account for less than 3% (1.2% of the market in general, navigational devices are handheld and tourist GPS-navigators, 0.8% -- Bluetooth-model, 0.17% specialized receivers, etc.).
It is interesting to note quarterly dynamics of the market in the context of the commodity structure. Device Class "avtonavigator" (PND) in the quarter in 2008 I took 20.7% of the market as a whole, while in II quarter of 2008, already 28.8%, respectively, growth dynamics GPS-WID decreased and amounted to 77.4% I quarter of 2008 and 67.8% in II quarter of 2008, Composition of the players in both segments significantly different.
Ten leaders of GPS-device market as a whole since the first half of 2008 (listed in descending shares):
* HTC (27,6%)
* E-Ten Information Systems (20,5%)
* Nokia (9,4%)
* ASUS (8,08%)
* Mio (7,2%)
* Garmin (6,9%)
* JJ-Connect (4,6%)
* Rover Computers (4,5%)
* Tibo (2,17%)
* Pocket Navigator (1,8%)
Obviously the leading positions of companies HTC (in the first half of the year to adopt policies aimed at increasing the number of models with GPS-modules), E-Ten Information Systems (traditionally specializing in highly integrated devices class "all-in-one") and Nokia (primarily thanks to a significant extent in the segment sales GPS-equipped smartphones). Positions ASUS brand correlate with its market share and the model range, while the structure of sales of stamps Mio dominated device class PND. At the same time, with a range of communicators, on aggregate mark Mio took the top five vendors in this segment.
Ten leaders avtonavigatory segment (PND) and traditional GPS-devices on the first half of 2008 (listed in descending shares):
* Garmin (25,1%)
* Mio (23,2%)
* JJ-Connect (16,9%)
* Tibo (7,9%)
* Pocket Navigator (6,5%)
* Globalsat (3,2%)
* Nexx (2,5%)
* Voxtel (2,3%)
* CARMAN i (1,9%)
* XDevice (1,3%)
The combined share of the five vendors in the first half of 2008, I experienced a negative trend (down from 80.9% in the quarter I in 2008 to 78.6% in II quarter of 2008), which is connected on market entry of large numbers of car navigation new players. Leading players, Garmin brand and Mio, yet keep their positions (first, for historical reasons, the second largely thanks to sound structure of marketing promotion), but under pressure from rivals dynamic growth of their market shares either frozen or have negative momentum. In this regard growth brands JJ-Connect (thanks to aggressive pricing policies), remained relatively stable position marks Tibo and Pocket Navigator (quite a long time working in this sector). Of the young and aggressive players is the brand Voxtel, which is actually less than six months, took a significant market share automotive GPS-navigation.
Outside scores first should be pointed navigators with the support of the GLONASS satellite system (in particular model SRI KP GlobalSat SGK-70 with a market share of 0.12%, the most significant share in this sector). Sector GLONASS-Navigators develops relatively slowly because first of all well-known technical problems the project and commercialization of low-degree (a small selection of components, their high price, lack of TTH and others).
GPS-navigation market is divided into two main sectors: specialized GPS-device (in the terminology SmartMarketing "traditional market GPS", mainly avtonavigatorov) and GPS-equipped devices WID (communicators, smart phones, Internet-planshety/KPK). In the food market GPS-navigation on the proportion of GPS-equipped WID in the first half of 2008, had 72,7%, "traditional GPS-devices" - 24,8%. In doing so, in the traditional GPS-dominated devices avtonavigatory device class (24.8%), the share of other types account for less than 3% (1.2% of the market in general, navigational devices are handheld and tourist GPS-navigators, 0.8% -- Bluetooth-model, 0.17% specialized receivers, etc.).
It is interesting to note quarterly dynamics of the market in the context of the commodity structure. Device Class "avtonavigator" (PND) in the quarter in 2008 I took 20.7% of the market as a whole, while in II quarter of 2008, already 28.8%, respectively, growth dynamics GPS-WID decreased and amounted to 77.4% I quarter of 2008 and 67.8% in II quarter of 2008, Composition of the players in both segments significantly different.
Ten leaders of GPS-device market as a whole since the first half of 2008 (listed in descending shares):
* HTC (27,6%)
* E-Ten Information Systems (20,5%)
* Nokia (9,4%)
* ASUS (8,08%)
* Mio (7,2%)
* Garmin (6,9%)
* JJ-Connect (4,6%)
* Rover Computers (4,5%)
* Tibo (2,17%)
* Pocket Navigator (1,8%)
Obviously the leading positions of companies HTC (in the first half of the year to adopt policies aimed at increasing the number of models with GPS-modules), E-Ten Information Systems (traditionally specializing in highly integrated devices class "all-in-one") and Nokia (primarily thanks to a significant extent in the segment sales GPS-equipped smartphones). Positions ASUS brand correlate with its market share and the model range, while the structure of sales of stamps Mio dominated device class PND. At the same time, with a range of communicators, on aggregate mark Mio took the top five vendors in this segment.
Ten leaders avtonavigatory segment (PND) and traditional GPS-devices on the first half of 2008 (listed in descending shares):
* Garmin (25,1%)
* Mio (23,2%)
* JJ-Connect (16,9%)
* Tibo (7,9%)
* Pocket Navigator (6,5%)
* Globalsat (3,2%)
* Nexx (2,5%)
* Voxtel (2,3%)
* CARMAN i (1,9%)
* XDevice (1,3%)
The combined share of the five vendors in the first half of 2008, I experienced a negative trend (down from 80.9% in the quarter I in 2008 to 78.6% in II quarter of 2008), which is connected on market entry of large numbers of car navigation new players. Leading players, Garmin brand and Mio, yet keep their positions (first, for historical reasons, the second largely thanks to sound structure of marketing promotion), but under pressure from rivals dynamic growth of their market shares either frozen or have negative momentum. In this regard growth brands JJ-Connect (thanks to aggressive pricing policies), remained relatively stable position marks Tibo and Pocket Navigator (quite a long time working in this sector). Of the young and aggressive players is the brand Voxtel, which is actually less than six months, took a significant market share automotive GPS-navigation.
Outside scores first should be pointed navigators with the support of the GLONASS satellite system (in particular model SRI KP GlobalSat SGK-70 with a market share of 0.12%, the most significant share in this sector). Sector GLONASS-Navigators develops relatively slowly because first of all well-known technical problems the project and commercialization of low-degree (a small selection of components, their high price, lack of TTH and others).
Posts
No comments: