Mobile TV market to stage a major uptick starting 2010, says Siano executive
The global mobile TV market is expected to experience robust growth starting 2010 now that the prices of mobile digital TV chips have fallen to below US$5 per unit on average while the leading branded handset and notebook vendors are expected to launch more portable devices with built-in mobile TV functions, according to David Chang, director of business development for Taiwan, Siano Mobile Silicon.
The development of Wi-Fi and Bluetooth technologies began to take off robustly when unit prices of the related chips dropped to the important barrier of US$5, and the development of the mobile TV market is likely to follow the same pattern, Chang explained.
Vendors of handsets, notebooks and other terminal-end devices are expected to start introducing more products with built-in mobile digital TV modules once the related chip prices fall to the levels around US$5 per unit, Chang added.
In addition, the network architectures for various mobile TV standards, including DVB-T, ISDB-T, T-DMB, ASTC and CMMB, have all been established, with support of abundant content. The falling chip prices and mature technology will help push the popularity of the mobile TV industry, Chang contended.
The market of mobile TV devices is expected to reach 50 million units in 2008, with the market size likely to double to 100 million units in 2010, Chang estimated.
The development of Wi-Fi and Bluetooth technologies began to take off robustly when unit prices of the related chips dropped to the important barrier of US$5, and the development of the mobile TV market is likely to follow the same pattern, Chang explained.
Vendors of handsets, notebooks and other terminal-end devices are expected to start introducing more products with built-in mobile digital TV modules once the related chip prices fall to the levels around US$5 per unit, Chang added.
In addition, the network architectures for various mobile TV standards, including DVB-T, ISDB-T, T-DMB, ASTC and CMMB, have all been established, with support of abundant content. The falling chip prices and mature technology will help push the popularity of the mobile TV industry, Chang contended.
The market of mobile TV devices is expected to reach 50 million units in 2008, with the market size likely to double to 100 million units in 2010, Chang estimated.
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