Multimedia - a key factor for the generation of the new millennium
The company Motorola has announced the results of a study of decision-making regarding technology and in the habits of access to multimedia generation new millennium (users aged between 16 and 27 years). The study, conducted among more than 1200 users of that age in five countries in Europe and the Middle East, showed that young people are keenly interested in full control of the media and have a considerable impact on older persons.
The study was conducted in order to better understand the habits of generations of representatives of the new millennium when viewing multimedia materials as well as when moving such materials between devices. As it turned out, representatives of the generation not only using new technologies and services, but also actively involved in new technologies of their parents: the majority of respondents reported that they influenced the choice of air (83%) or cable (84%) TV channels, acquired their parents, despite the fact that they live separately.
A significant number of respondents want to watch full-length movies and their favorite shows on the go, but there are other signs that the mobile entertainment industry are completely independent: to watch television on your mobile device rather than on a home TV, was interesting for 81% of those surveyed, which demonstrates the growing interest in mobility, multimedia materials.
• 75% of respondents reported that the ability to view movies during the trip looks attractive.
• 62% expressed interest in watching 15-minute mobile versions of half-hour television, and 61% would like to have on your mobile device three-version of your favorite TV show.
In addition to the stable grounds that the generation of the new millennium, to take high definition television (HDTV), poll figures also show a high growth potential:
• HDTV popular in all regions, which conducted the survey, especially in Germany and the United Arab Emirates, where the love of the high-definition television admitted 53% and 58% respectively.
• 43% of those surveyed have a TV that supports HDTV, the largest share of the owners of television sets, equivalent to 54%, identified in Britain
• 57% of those surveyed do not have a TV that supports HDTV, but only a quarter said that they do not want to buy a TV set.
The study was conducted in order to better understand the habits of generations of representatives of the new millennium when viewing multimedia materials as well as when moving such materials between devices. As it turned out, representatives of the generation not only using new technologies and services, but also actively involved in new technologies of their parents: the majority of respondents reported that they influenced the choice of air (83%) or cable (84%) TV channels, acquired their parents, despite the fact that they live separately.
A significant number of respondents want to watch full-length movies and their favorite shows on the go, but there are other signs that the mobile entertainment industry are completely independent: to watch television on your mobile device rather than on a home TV, was interesting for 81% of those surveyed, which demonstrates the growing interest in mobility, multimedia materials.
• 75% of respondents reported that the ability to view movies during the trip looks attractive.
• 62% expressed interest in watching 15-minute mobile versions of half-hour television, and 61% would like to have on your mobile device three-version of your favorite TV show.
In addition to the stable grounds that the generation of the new millennium, to take high definition television (HDTV), poll figures also show a high growth potential:
• HDTV popular in all regions, which conducted the survey, especially in Germany and the United Arab Emirates, where the love of the high-definition television admitted 53% and 58% respectively.
• 43% of those surveyed have a TV that supports HDTV, the largest share of the owners of television sets, equivalent to 54%, identified in Britain
• 57% of those surveyed do not have a TV that supports HDTV, but only a quarter said that they do not want to buy a TV set.
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