The mobile shopping experience just got a makeover. AT&T Inc. (NYSE:T) announced the launch of its Online Experience StoreSM, allowing shoppers to "touch," experience and purchase wireless devices and services online. The digital storefront introduces a new 3-D shopping model, giving customers rich, interactive demonstrations and tutorials in five categories of wireless products: phones and devices, music, video and Web, messaging, and e-mail and productivity.
When customers enter the Online Experience Store at www.att.com/onlineexperience, they will see a 3-D representation of an AT&T store layout, complete with a simulated Microsoft Surface™ unit. They can choose a guided video tour from AT&T "representatives" or explore the sights and sounds of the five stations independently.
"Customers rely on their wireless devices to deliver content and functionality, so they naturally want to experience devices and services before making a purchase," said David Huntley, senior vice president of Direct Mail, E-Commerce and National Agent Sales for AT&T. "With the 3-D presentation, interactive tutorials and life-size device demonstrations offered in the Online Experience Store, customers can have an in-store experience whenever they choose from anywhere there's a broadband connection."
Phones and Devices
By clicking on the simulated Microsoft Surface image at the front of the store, shoppers can see life-size video demonstrations of six popular AT&T devices and explore their features, specifications and capabilities. Microsoft Surface is a 30-inch tablelike display that allows individuals or multiple people to interact with devices and content by using touch, gestures and placement of devices on the display. Earlier this year, AT&T became the first company in the world to bring Surface to life in a retail environment. Featured devices include the Samsung A737, Sony Ericsson W580i, BlackBerry® Curve™ 8310, LG Shine and Windows Mobile-enabled devices such as the Pantech Duo™ and AT&T Tilt™. AT&T is the world's leading provider of BlackBerry services and the world's leading provider of devices running Windows Mobile.
AT&T is an industry leader in mobile music, boasting the largest catalog of offerings that are available today. By clicking on the music screen, visitors can experience AT&T's streaming music service MobiRadio, learn how to identify songs with MusicID and see how to shop for ringtones and music with life-size video demonstrations of Napster and eMusic on a Sony Ericsson W580i.
Video and Web
Your mobile lifestyle doesn't mean you have to miss your favorite video. Customers expect the same access to entertainment and Web content that they can get and enjoy at home. AT&T has a variety of mobile video offerings and provides easy access to the World Wide Web. In the video and Web area of the Online Experience Store, shoppers can get the full experience of personalized Web content with MEdia™ Net on a Samsung A737, shopping for graphics, games and tools with AT&T MEdia Mall, and watching on-demand, high-quality video clips with CV.
Approximately 1.8 billion people worldwide are actively texting today, and AT&T offers unlimited text messaging to America's largest wireless community. In the messaging area of the Online Experience Store, the LG Shine showcases AT&T Video ShareSM, text messaging, instant messaging and multimedia messaging with interactive tutorials on a simulated phone display.
E-mail and Productivity
AT&T is the world's leading provider of wireless e-mail solutions. Mobile professionals can go to the e-mail and productivity area to explore ways to keep in touch when on the road through video demonstrations of enterprise-class e-mail, Web-based personal e-mail and access to documents and calendars on the BlackBerry Curve 8310. Beyond BlackBerry, AT&T offers a choice of other outstanding e-mail solutions for AT&T-powered smartphones, from the enterprise-grade Microsoft Direct Push and Good Mobile Messaging solutions to Xpress Mail for personal e-mail access.
In each area, shoppers can also choose to view all related devices, launch a demo or purchase a device and corresponding service package.
AT&T has 21 physical Experience Store locations across the country, which offer customers a new way to shop for and experience an array of communications and entertainment services, showcasing AT&T's complete portfolio of wireless, broadband, video and wireline voice products and services in an engaging, interactive format.