AT&T Offers New Sony Ericsson W760a Walkman Mobile Phone
New 3G Walkman™ Phone Delivers Unique Entertainment Experience on Nation's Fastest 3G Network
Dallas, Texas, Research Triangle Park, North Carolina, October 13, 2008
Shake, rattle and rock 'n' roll! AT&T Inc. (NYSE:T) and Sony Ericsson today announced the availability of the Sony Ericsson W760a Walkman™ phone — the first 3G Walkman™ phone in the U.S. The W760a delivers one of the most well-rounded, on-the-go entertainment and music experiences today and features an accelerometer that gives customers the ability to interact with the device for enhanced music and gaming.
The integrated accelerometer allows customers to shake or tilt the W760a to fast-forward to the next song or to simulate motion while playing video games. Dedicated A and B gaming buttons also allow customers extra control and interactivity, making this a truly great device for gaming enthusiasts.
"Why use buttons when motion can guide mobile entertainment?" said Carlton Hill, vice president of Devices and Product Development for AT&T's wireless operations. "Whether using the W760a to play a bowling game by mimicking the action or simply shaking it to listen to the next song in your playlist, the W760a can follow your lead."
Joining the popular W580 and recently launched W350 Sony Ericsson Walkman™ phones at AT&T, the W760a phone integrates the Walkman™ music player with the full suite of AT&T Mobile Music applications, including Napster Mobile, eMusic Mobile, Music ID and XM Radio.
"We're excited to offer a full portfolio of Walkman™ devices at a variety of price points for a broad range of users and are excited about the continued growth of our relationship with AT&T," said Najmi Jarwala, president of Sony Ericsson North America. "With the availability of the W760a Walkman™ phone, U.S. consumers now have a full range of Walkman™ devices to choose from that fit their budget, their style and meet their desire for mobile phones that provide a robust entertainment experience."
The W760a has a long list of features including Mobile Email, instant messenger, full HTML Web browsing, a 3.2 megapixel camera and AT&T Navigator for turn-by-turn directions and mapping functions. New W760a customers can demo AT&T Navigator with a 30-day free trial¹.
The W760a will be available for $129.99 after a two-year agreement and mail-in-rebate² and comes in red, black and silver, with silver exclusive to RadioShack for a limited time. Consumers can roam the globe in more than 200 countries and still stay connected thanks to the W760a Walkman™ phone's 3G mobile broadband speeds that make it quick and easy to download media, share pictures and surf the Internet on the nation's fastest 3G network from AT&T.
For additional product details, please visit www.sonyericsson.com. High-resolution images are available at www.sonyericsson.com/us/press. For the complete array of AT&T offerings, visit www.att.com.
Dallas, Texas, Research Triangle Park, North Carolina, October 13, 2008
Shake, rattle and rock 'n' roll! AT&T Inc. (NYSE:T) and Sony Ericsson today announced the availability of the Sony Ericsson W760a Walkman™ phone — the first 3G Walkman™ phone in the U.S. The W760a delivers one of the most well-rounded, on-the-go entertainment and music experiences today and features an accelerometer that gives customers the ability to interact with the device for enhanced music and gaming.
The integrated accelerometer allows customers to shake or tilt the W760a to fast-forward to the next song or to simulate motion while playing video games. Dedicated A and B gaming buttons also allow customers extra control and interactivity, making this a truly great device for gaming enthusiasts.
"Why use buttons when motion can guide mobile entertainment?" said Carlton Hill, vice president of Devices and Product Development for AT&T's wireless operations. "Whether using the W760a to play a bowling game by mimicking the action or simply shaking it to listen to the next song in your playlist, the W760a can follow your lead."
Joining the popular W580 and recently launched W350 Sony Ericsson Walkman™ phones at AT&T, the W760a phone integrates the Walkman™ music player with the full suite of AT&T Mobile Music applications, including Napster Mobile, eMusic Mobile, Music ID and XM Radio.
"We're excited to offer a full portfolio of Walkman™ devices at a variety of price points for a broad range of users and are excited about the continued growth of our relationship with AT&T," said Najmi Jarwala, president of Sony Ericsson North America. "With the availability of the W760a Walkman™ phone, U.S. consumers now have a full range of Walkman™ devices to choose from that fit their budget, their style and meet their desire for mobile phones that provide a robust entertainment experience."
The W760a has a long list of features including Mobile Email, instant messenger, full HTML Web browsing, a 3.2 megapixel camera and AT&T Navigator for turn-by-turn directions and mapping functions. New W760a customers can demo AT&T Navigator with a 30-day free trial¹.
The W760a will be available for $129.99 after a two-year agreement and mail-in-rebate² and comes in red, black and silver, with silver exclusive to RadioShack for a limited time. Consumers can roam the globe in more than 200 countries and still stay connected thanks to the W760a Walkman™ phone's 3G mobile broadband speeds that make it quick and easy to download media, share pictures and surf the Internet on the nation's fastest 3G network from AT&T.
For additional product details, please visit www.sonyericsson.com. High-resolution images are available at www.sonyericsson.com/us/press. For the complete array of AT&T offerings, visit www.att.com.
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