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Calling Flash developers: Sony Ericsson at Adobe MAX 2008 events

Sony Ericsson is joining partner Adobe at the upcoming Adobe MAX 2008 events in San Francisco, USA and Milan, Italy to give Flash developers an opportunity to learn more about creating content for Sony Ericsson mobile phones, and in particular how to use Sony Ericsson’s Project Capuchin bridging technology.

There are two Adobe MAX 2008 events - North America at the Moscone Center in San Francisco, USA, from November 16-19, 2008 and Europe in Milan, Italy from December 1-4, 2008. Below is an overview of how you can meet the Sony Ericsson team at the San Francisco event and learn more about Project Capuchin in a technical session.

Project Capuchin

Sony Ericsson's recently announced Project Capuchin SDK is a set of APIs, a packaging tool, documents and getting-started tutorials that enables developers to bridge the Java™ ME and Adobe® Flash Lite™ programming environments.

Project Capuchin is currently supported by two Sony Ericsson phones, the C905 and G705, and allows developers to combine the richness of both Java ME and Flash Lite by encapsulating Flash Lite content in Java ME applications making content created by Adobe Flash technology appear as Java ME applications. Project Capuchin empowers these two distinct developer communities to leverage their respective expertise to quickly create highly engaging mobile content.


Adobe MAX 2008: Moscone Center in San Francisco, November 16-19, 2008

Adobe MAX 2008 is an event unlike any other and is a unique combination of education, interaction, and genuine fun, and continues to attract a larger, more exciting audience every year. Sony Ericsson is joining the Mobile and Flash Lite tracks.

•Download Adobe MAX 2008 San Francisco brochure pdf>>
In addition to the three sessions listed below, Sony Ericsson has a daily, two hour demonstration in the Mobile area of the Pavilion where you can meet us and discuss Project Capuchin.

1. Mobile Summit at MAX 2008

•When: November 16, 2008, 1-6pm
•Where: 4th floor, Pacific Level, Suite J, San Francisco Marriott Hotel, 55 4th Street, San Francisco
•What: Presentation of Project Capuchin
Sony Ericsson is presenting a 30 minute overview of Project Capuchin during the Mobile Summit session, followed by a question-and-answer session.
•How: visit Adobe MAX North America website to register>>
2. Project Capuchin Tech Session

•When: November 17, 2008, 4:00-5:30pm
•Who: Velimir Karadzic, Technical Line Manager in Sony Ericsson’s Graphics department, and Anders Corlin, Systems Architect at Southend
•Where: 4th floor, Golden Gate A1, San Francisco Marriott Hotel, 55 4th Street, San Francisco
•What: Project Capuchin Tech Session: Bridging Adobe Flash Lite and Java ME
Attend this lab, get a hands-on experience and learn how to build rich and engaging applications from right inside the Flash authoring tool. Attendees will get the chance to win a new mobile phone and other prizes.
•How: visit Abobe MAX North America website to register>>
3. Mobile Networking Party: Thirsty bear, pool room

•When: November 19, 2008, 6.15-9.30pm
•Where: Thirsty Bear Brewing Company, 661 Howard Street, San Francisco.
•What: Networking event: Thirsty bear, pool room
Developers will have the opportunity to present demos to Adobe partners in a more relaxed environment and Sony Ericsson will be part of a judging panel for the most innovative design.
•How: visit Adobe’s mobile networking party website to register>>
Adobe MAX 2008 in Milan, December 1-4, 2008

Sony Ericsson will also be at Adobe MAX 2008 Europe in Milan, Italy, December 1-4, 2008. More details about our participation to follow.

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