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HTC Launches HTC Touch 3G™ and HTC Touch HD™ to mark opening day of GITEX 2008 in Dubai

HTC focuses expanded GITEX exhibition on lifestyle, navigation and enterprise mobile experiences

Dubai, UAE - HTC Corporation, a global leader in mobile phone innovation and design, today launched two new devices in the Middle East - the HTC Touch 3G and HTC Touch HD. Highlighting GITEX 2008, the Middle East’s largest technology conference, the new phones, along with many other HTC handsets will be demonstrated within HTC’s booth located at F9-1B in Sheikh Rashid Hall. HTC will showcase the devices under three distinct categories – lifestyle, enterprise and navigation, which have been conceptualized to provide consumers with the choice and flexibility to select the mobile device that fits with their specific needs and lifestyle.

“The HTC Touch 3G and Touch HD embody our commitment to build a family of touch phones that are not only powerful and stylish but also offer something to everyone,” said Kevin Chen, General Manager, HTC Middle East and Africa. “Whether you’re a professional or a student you can now get HTC touch phones with a beautiful touch user experience.”

Continuing HTC’s touch-phone tradition, the Touch 3G and Touch HD utilize TouchFLO™, HTC’s finger-touch optimized navigation experience enabling quick, one-touch access to the people, messages and content users want. The HTC Touch HD is an entertainment-focused handset that transforms how people use the Mobile Internet and experience multimedia on the move. Integrating a large 3.8 inch wide-screen VGA display (WVGA), a standard 3.5mm audio jack and a 5 megapixel camera with autofocus, the HTC Touch HD is the perfect device for multimedia fans.

HTC's Gitex lifestyle category of devices will be anchored by the new Touch HD, HTC Touch 3G, Touch Diamond™ and the affordable HTC Touch Viva™. The enterprise category is highlighted by the HTC Touch Pro™ and will also feature devices such as the new advanced HTC Advantage™ X7510 and the HTC Shift™ which are specifically designed for mobile professionals.

The navigation category will include the Touch Cruise, TyTN II and P3470. These devices provide an accurate, yet easy to use navigation experience.

"GITEX, being one of the region's most important industry events, serves as a critical component of our overall marketing strategy in the UAE and the rest of the region. Accordingly, we have prepared a bigger and much more sophisticated exhibition featuring a powerful line-up of HTC products and a unique opportunity for customers to enjoy HTC's high-end mobile experience," said Chen.

Both Touch 3G and Touch HD offers an uncompromising touch phone experience with powerful Internet capabilities including wireless download speeds up to 18 times faster than standard 3G. As part of this browsing experience users can zoom and pan Websites with one-hand. This true mobile broadband experience allows users to navigate more easily, leveraging the mobile Internet in a variety of ways. With both devices customers can search for and watch streaming video from YouTube and stay updated on the latest news with the integrated RSS reader. This provides a comparable Internet experience to that of home broadband in terms of both speed and page layout.

The groundbreaking HTC Touch Diamond combines stunning design with an impressive feature set. It also delivers TouchFLO 3D™ which brings a new dimension to touch screen interaction by producing 3D animatic interactions of the most common mobile scenarios like email, photos and music.

HTC Touch Viva, another lifestyle-oriented mobile device, combines affordability with sophistication as it offers high-end features such as HTC's TouchFLO technology, optimized mobile Internet experience and with Windows Mobile 6.1 Professional, users can easily synchronize their calendar, contacts, emails and more with their personal computer.

HTC Touch Pro is an advanced business phone that bridges mobile work with mobile play. It features TouchFLO 3D, desktop like browsing and high-speed Internet connectivity providing the best mobile solution for professionals on the go. The Touch Pro also introduces a new, five-row QWERTY keyboard layout that makes composing email or working on Microsoft Office® documents quick and easy. Its built-in TV-out functionality enables the easy display of

PowerPoint® presentations on a projector.

Another strong member of HTC enterprise category is HTC Advantage™X7510 which is an ideal companion for the business traveller who needs a powerful and portable device that includes constant connectivity. HTC's professional series for mobile professionals also includes the highly successful TyTN II as well as HTC Shift.

The 3.5G-powered Touch Cruise, the latest in HTC's impressive line of Touch family, leads the industry in navigational functionality as it is the first to feature built-in GPS for personal navigation. Touch Cruise delivers highly advanced 3.5/HSDPA wireless connectivity for ultra high-speed, efficient and secure voice, video and data services, along with all the cutting-edge functionalities that have defined the feature-rich Touch mobile experience. HTC's top-of-the-line navigation series also includes the HTC P3470 and HTC TyTN II, which are designed to offer accurate and easy navigation.

Both devices will be available through the major retailers from November onwards starting with the UAE. The HTC Touch 3G will be available in two colors: noble gold and sparkle blue at an estimated end user price of AED 2,199 (USD 599) while the HTC Touch HD will be available at an estimated end user price of AED 3,499 (USD 953).

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