AT&T And ChaCha Announce Strategic Relationship
AT&T Inc. (NYSE:T) announced a strategic relationship between AT&T and ChaCha, one of the fastest growing text messaging mobile search services in the industry. As part of the agreement, ChaCha will use a co-branded greeting and promote AT&T when consumers call 1-800 2ChaCha (1-800-2-242242).
The two companies also will work together to further enhance ChaCha's free mobile-answers service and explore opportunities in both text and voice ad-based services. ChaCha will continue to provide free answers to any question — anytime, anywhere — to and from any activated wireless phone. Questions can cover any topic, from science to culture to sports and more.
"AT&T continues to look for new ways to make its voice and local search services tailored to the needs of today's consumer — in the voice space specifically, beyond just traditional name and number searches," said Susan Johnson, senior vice president of AT&T Customer Information Services. "Our work with ChaCha provides a great opportunity — really, another vehicle — to put information and answers right at people's fingertips."
Scott Jones, chief executive officer of ChaCha, said: "This is a groundbreaking venture for us. We will now be able to combine our efforts and enhance the service for our users and advertisers who want to reach this coveted young demographic with relevant and targeted SMS advertising."
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The two companies also will work together to further enhance ChaCha's free mobile-answers service and explore opportunities in both text and voice ad-based services. ChaCha will continue to provide free answers to any question — anytime, anywhere — to and from any activated wireless phone. Questions can cover any topic, from science to culture to sports and more.
"AT&T continues to look for new ways to make its voice and local search services tailored to the needs of today's consumer — in the voice space specifically, beyond just traditional name and number searches," said Susan Johnson, senior vice president of AT&T Customer Information Services. "Our work with ChaCha provides a great opportunity — really, another vehicle — to put information and answers right at people's fingertips."
Scott Jones, chief executive officer of ChaCha, said: "This is a groundbreaking venture for us. We will now be able to combine our efforts and enhance the service for our users and advertisers who want to reach this coveted young demographic with relevant and targeted SMS advertising."
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