Brand MTS came to India
Russian mobile operator OAO «Mobile TeleSystems» (MTS) and the Indian mobile operator Shyam Telelink, a subsidiary company AFK «System», reported the agreement reached on the use of Shyam Telelink MTS brand in the Indian market.
The company Shyam Telelink can use the MTS brand in its own image and marketing communications in India since February 2009.
The company MTS said that the cooperation of MTS and Shyam Telelink to use its brand will be on a reimbursable basis. Using the MTS brand and promotional materials defined by the rules and will be coordinated by specialists of JSC «MTS». The agreement does not imply participation of MTS in operating activities Shyam Telelink, including that of withdrawal to the Indian market for products and services of MTS.
The operator also argues that the use of Shyam Telelink MTS brand more effectively to STL and cost and time than creating an entirely new brand. Brand MTS also gets an advantage - the expansion of geography.
Based on the franchise agreements with MTS STL company intends to use the name and logo of ITT, which, as the studies are memorable and attractive to residents of India:
• In Indian mythology, an egg - a symbol of life, renewal, the source of all that exists in this world. Egg mentioned in the Indian "Vedas": a golden egg emerged creating Brahma - one of the three supreme Hindu deities.
Using brand MTS will Shyam Telelink (in the view of MTS), the following advantages:
• Faster time to market and cost optimization
• Value brand, covering a large area above. Expanding the geography MTS brand - it's a good opportunity to enhance the value of intangible assets AFC «System».
The company Shyam Telelink can use the MTS brand in its own image and marketing communications in India since February 2009.
The company MTS said that the cooperation of MTS and Shyam Telelink to use its brand will be on a reimbursable basis. Using the MTS brand and promotional materials defined by the rules and will be coordinated by specialists of JSC «MTS». The agreement does not imply participation of MTS in operating activities Shyam Telelink, including that of withdrawal to the Indian market for products and services of MTS.
The operator also argues that the use of Shyam Telelink MTS brand more effectively to STL and cost and time than creating an entirely new brand. Brand MTS also gets an advantage - the expansion of geography.
Based on the franchise agreements with MTS STL company intends to use the name and logo of ITT, which, as the studies are memorable and attractive to residents of India:
• In Indian mythology, an egg - a symbol of life, renewal, the source of all that exists in this world. Egg mentioned in the Indian "Vedas": a golden egg emerged creating Brahma - one of the three supreme Hindu deities.
Using brand MTS will Shyam Telelink (in the view of MTS), the following advantages:
• Faster time to market and cost optimization
• Value brand, covering a large area above. Expanding the geography MTS brand - it's a good opportunity to enhance the value of intangible assets AFC «System».
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