YELLOWPAGES.COM Makes Shopping Easier this Holiday Season; Teams with Krillion to Offer Product Information Online at Popular Retailer Locations
Local Search Leader Adds Online Shopping Feature on Local Listings for Select Retailers
Mountain View, California, Glendale, California,
This holiday season, consumers who use YELLOWPAGES.COM can browse and buy featured products currently in-stock at over 40,000 national retailer locations. This time-saving addition to retailer listings is made possible through a content agreement with Krillion™ (www.krillion.com), the product-centric local search engine that connects Web-influenced buyers with in-stock, in-store merchandise.
By presenting consumers with products that are available and on sale at local brick-and-mortar retailers that they've searched for, YELLOWPAGES.COM shortens their path to purchase. When selecting the "More Info" profile page for a specific retail location on YELLOWPAGES.COM, bargain hunters are immediately presented with "This Week's Deals" — a selection of popular products currently in stock at that particular store. Additional "Price Comparison" and "Similar Product" links create an even richer consumer experience. Consumers can use these features to locate what they are looking for and finalize a purchase on the retailer's website with just a couple of clicks.
"By integrating Krillion's local shopping platform into its site, YELLOWPAGES.COM now offers the benefits of multichannel commerce — research and buy online, pick up at a local store within minutes — to its millions of users," said Joel Toledano, co-founder and chief executive officer of Krillion. "We see YELLOWPAGES.COM as filling a crucial gap for online shoppers."
Krillion provides a real-time feed of in-stock products from thousands of retail locations across the country, including Home Depot, Sears, Target, Wal-Mart and more.
"Easy-to-access product information at the locations they've searched for on YELLOWPAGES.COM creates additional utility for consumers — which is especially valuable during the busy holiday season," said Matt Crowley, chief marketing officer of AT&T Interactive. "Our implementation with Krillion adds additional functionality to YELLOWPAGES.COM's leading local search experience. For these popular retail businesses, the new feature allows consumers, who are already searching for their business on YELLOWPAGES.COM, to identify what's in stock and make the purchase right then and there."
In addition to the product information that is now available, consumers can save time this holiday season by using other YELLOWPAGES.COM features including:
Map it. Driving to the store to pick your online purchase is half the battle. Save time and gas by using YELLOWPAGES.COM to map out your shopping route during the holidays.
Stay organized. If you haven't already, create a personal YELLOWPAGES.COM profile so you can save your favorite and most frequent searches and reviews for quick and easy access.
Share. Forward your favorite businesses to friends via text messaging or e-mail — or create a plan and share it with the YPmobile iPhone app.
See it. Use video profiles to catch a glimpse into a business or service before taking family and friends for a night out on the town.
Part of AT&T Interactive, YELLOWPAGES.COM has routinely ranked among the Top 30 U.S. Websites in 2008¹, receiving more than 20 million unique visitors a month on average².
Mountain View, California, Glendale, California,
This holiday season, consumers who use YELLOWPAGES.COM can browse and buy featured products currently in-stock at over 40,000 national retailer locations. This time-saving addition to retailer listings is made possible through a content agreement with Krillion™ (www.krillion.com), the product-centric local search engine that connects Web-influenced buyers with in-stock, in-store merchandise.
By presenting consumers with products that are available and on sale at local brick-and-mortar retailers that they've searched for, YELLOWPAGES.COM shortens their path to purchase. When selecting the "More Info" profile page for a specific retail location on YELLOWPAGES.COM, bargain hunters are immediately presented with "This Week's Deals" — a selection of popular products currently in stock at that particular store. Additional "Price Comparison" and "Similar Product" links create an even richer consumer experience. Consumers can use these features to locate what they are looking for and finalize a purchase on the retailer's website with just a couple of clicks.
"By integrating Krillion's local shopping platform into its site, YELLOWPAGES.COM now offers the benefits of multichannel commerce — research and buy online, pick up at a local store within minutes — to its millions of users," said Joel Toledano, co-founder and chief executive officer of Krillion. "We see YELLOWPAGES.COM as filling a crucial gap for online shoppers."
Krillion provides a real-time feed of in-stock products from thousands of retail locations across the country, including Home Depot, Sears, Target, Wal-Mart and more.
"Easy-to-access product information at the locations they've searched for on YELLOWPAGES.COM creates additional utility for consumers — which is especially valuable during the busy holiday season," said Matt Crowley, chief marketing officer of AT&T Interactive. "Our implementation with Krillion adds additional functionality to YELLOWPAGES.COM's leading local search experience. For these popular retail businesses, the new feature allows consumers, who are already searching for their business on YELLOWPAGES.COM, to identify what's in stock and make the purchase right then and there."
In addition to the product information that is now available, consumers can save time this holiday season by using other YELLOWPAGES.COM features including:
Map it. Driving to the store to pick your online purchase is half the battle. Save time and gas by using YELLOWPAGES.COM to map out your shopping route during the holidays.
Stay organized. If you haven't already, create a personal YELLOWPAGES.COM profile so you can save your favorite and most frequent searches and reviews for quick and easy access.
Share. Forward your favorite businesses to friends via text messaging or e-mail — or create a plan and share it with the YPmobile iPhone app.
See it. Use video profiles to catch a glimpse into a business or service before taking family and friends for a night out on the town.
Part of AT&T Interactive, YELLOWPAGES.COM has routinely ranked among the Top 30 U.S. Websites in 2008¹, receiving more than 20 million unique visitors a month on average².
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