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LG Electronics and NATPE Lend Support to Shade Tree Shelter

NATPE's 'LG CELEBRITY CHEF KITCHEN' FINDS NEW HOME IN LAS VEGAS

LAS VEGAS, -- Nevada's largest shelter serving women and children will now also be home to the premium appliances highlighted in the "LG Celebrity Chef Kitchen" at the 2009 National Association of Television Program Executives (NATPE) Market & Conference, which concludes here today.

Donated to The Shade Tree by sponsor LG Electronics and trade show producer NATPE, the $10,000 stainless steel kitchen package includes a French Door refrigerator, Steam Dishwasher(TM), built-in double oven and cooktop, and microwave oven. Also included are kitchen essentials donated by Le Gourmet and kitchen cabinetry from The Home Depot. Freeman Exhibit Services is providing delivery service for the project. NATPE and LG also are donating a 52-inch LCD HDTV to the shelter. (LG is the official HDTV of NATPE '09.)

"As the state's largest shelter for homeless and abused women and children, The Shade Tree serves many in our community thanks to the generosity of companies like LG Electronics. Helping women in crisis get their lives back on track is a call to action that fits perfectly with President Obama's message of hope through change. With the help of such organizations as NATPE, LG, Freeman, Le Gourmet and The Home Depot, we offer life-changing services that help women achieve self-reliance, earn a living wage and find safe and affordable housing in our community," said Marlene Richter, executive director, The Shade Tree.

The LG Celebrity Chef Kitchen being installed at The Shade Tree was used this week by participating chefs including Charlie Palmer, Aureole; Mary Sue Milliken and Susan Feniger, Border Grill; Kerry Simon, Simon at Palms Place; Sean DiCicco, Mandalay Bay; Richard Blais and Brian Malarkey from Bravo's "Top Chef;" Paul Bartolotta, Bartolotta Ristorante; and others during the 3-day Market & Conference.

The appliances from the LG Celebrity Chef Kitchen, soon to be installed at The Shade Tree, include:

LG Double Wall Oven: The company's first built-in wall double oven (LWD3081ST) features a unique 6.3-inch touch screen control system that brings the LCD technology LG is known for throughout the house into the kitchen. This intuitive display renders knobs and buttons obsolete adding to cooking and clean-up convenience. Consumers can control all cycles and cooking options -- from setting temperatures, monitoring cooking time and more -- all with the touch of a finger. The oven's recipe bank, pre-loaded with 100 gourmet recipes across 10 food categories, can help turn anyone into a chef. With 42 of these recipes pre-programmed, cooks can simply select the recipe they desire and the oven will automatically set to the precise cooking cycle needed. With one of the largest capacities available at 4.7 cu. ft, each oven accommodates more dishes -- making meal preparation easier when cooking for the family or when entertaining. The LG exclusive convection system enables up to 30 percent faster preheat times and more even heat distribution.

LG 36-Inch Radiant Cooktop: LG has just expanded its cooking appliance line up to include new radiant electric cooktops. LG's premium 36-inch radiant cooktop (LCE3681ST) offers the perfect harmony between style and performance. This sleek, state-of-the-art cooktop offers premium looks combined with features benefiting the chef in you. Design extras such as SmoothTouch(TM) controls add greater convenience, enabling users to easily activate and control the temperature settings with the touch of a finger. LG's linear control technology enables cooking consistency and control. Constant heat -- rather than cycled heat as on traditional electric cooktops -- ensures the set temperature remains consistent and steady throughout the cooking process.

LG French Door Refrigerator: LG's French-door refrigerator line is built around distinctive styling and innovative features. The beautifully redesigned interior of this French-Door refrigerator (LFC25770ST) adds to the already sophisticated styling with a wide open view, low profile shelving, and an integrated crisper and deli storage center. The refrigerator features symmetrically contoured doors, hidden hinges and curved handles for a refined look, enabling design-conscious consumers to enhance the look of their kitchen.

LG Steam Dishwasher: LG's fully-integrated SteamDishwasher(TM) design has one of the largest stainless steel tub capacities in the industry featuring the Dual Intensity(TM) wash cycle and the SignaLight(TM) LED Indicator lights. Utilizing LG's exclusive TrueSteam(TM) generator, this dishwasher (LDF7932ST) incorporates steam into the wash cycle to improve efficiency and performance. It is also one of the quietest with a built-in food disposer. LG's new SteamDishwasher features a control panel with hidden controls on the top of the door for a sleek, clean design and has an extra-large stainless steel tub which cleans up to 16 place setting in a single load (as compared to most models which accommodate 12 to 14 place settings).

LG Microwave Oven: LG Electronics' unique new Over-The-Range (OTR) Microwave Oven with innovative warming lamp technology (LMVM2085ST) ensures optimal mealtime temperature without compromising capacity or design. Now consumers have a convenient and reliable way to keep food warm and will no longer have to rely on using a conventional oven or a warming drawer found underneath an oven. The warming mode can be set at a temperature for up to 90 minutes, which keeps food warm by using a radiant heat source -- not microwave technology.

About The Shade Tree

Since 1990, The Shade Tree has served homeless and abused women and children, victims of domestic violence, victims of elder abuse, victims of street violence, female veterans, homeless youth and the physically disabled. Using programs offered by The Shade Tree, women can rebuild their lives. They can find employment, secure permanent housing and become productive member of the community. The largest shelter of its kind in the state, The Shade Tree is the only 24-hour accessible shelter designed specifically to meet the needs of women and children in Southern Nevada. With 364 permanent beds, The Shade Tree provides some 80,000 nights of shelter each year. For more information, please contact http://www.theshadetree.org.

About NATPE

The National Association of Television Program Executives is a global, non-profit organization dedicated to the creation, development and distribution of televised programming in all forms, across all platforms. NATPE develops and nurtures opportunities for the buying, selling and sharing of content and ideas. For more information, please visit http://www.natpe.org and http://www.natpemarket.com.

About LG Electronics USA

Based in Englewood Cliffs, N.J., LG Electronics USA is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG's "Life's Good" marketing theme. For more information, please visit http://www.LGusa.com.

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