PlayNow™ content download service using in-store kiosks in Asia

On January 14, 2009 Sony Ericsson announced that end-users can access PlayNow™ mobile content via offline download to their phones using in-store kiosks in Indonesia, Malaysia and Singapore. An alternative to over-the-air (OTA), PlayNow™ kiosks offer the convenience of speedy downloads of bulk content - be it complete music albums or movies - at an affordable price, directly onto mobile phones.



First mobile entertainment content delivery service at retail locations
PlayNow kiosk is the first-of-its-kind and will be available in more than 80 Sony Ericsson stores throughout Indonesia, Malaysia and Singapore during the first phase of the rollout.

Using a smartcard available for sale at Sony Ericsson stores, end-users simply connect their mobile phone to a download station, select the entertainment content they wish to download, and in a matter of minutes, the items will be transferred directly to their phones. Available content for offline download includes full-length movies, TV series, gaming titles and thousands of DRM-free music tracks, with localized content being an important component.

PlayNow kiosk is an innovative alternative to purchasing PlayNow mobile entertainment content through OTA for Asian end-users.

PlayNow kiosk content download station.

Overview of Sony Ericsson's PlayNow services
Sony Ericsson offers a family of PlayNow branded content download channels – PlayNow, PlayNow arena, PlayNow uncut and PlayNow plus. September 24, 2008 saw the announcement of the new PlayNow plus unlimited music download service and the expansion of PlayNow arena online store with music tracks from Universal Music Group and new market rollouts.

Content for Sony Ericsson's PlayNow and Fun & Downloads channels is supplied by Sony Ericsson's partners and is by invitation only.