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SAMSUNG’S Innovation Further Demonstrates Its Commitment To The Environment

From Televisions to Washing Machines, New Technologies, Designs and Programs Make It Easier for Consumers to Enjoy a Greener Lifestyle

LAS VEGAS – Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, announced a number of award-winning products and technologies that are designed to contribute to the growth of ‘greener’ consumer electronics and appliances industries. Samsung’s new products include innovations that reduce the impact upon our natural resources, and help consumers lessen their environmental footprint while enjoying the best available digital entertainment and home life experiences. Samsung’s new products will be on display at Booth #11033 during the International Consumer Electronics Show, to be held at the Las Vegas Convention Center, January 8 through 11.

“More than ever before, it is paramount that we create products that meet the expectations and preferences of consumers in ways that reduce environmental impact without sacrificing quality, design or ease of use,” said DJ Oh, President and CEO, Samsung Electronics America. “Our dedication to delivering on these principles can be seen throughout our manufacturing operations, the energy efficiency of our products, and our end-of-life recycling programs such as SAMSUNG RECYCLING DIRECTSM. We are very proud of our environmental contributions, especially in our groundbreaking new line of LED HDTVs, ultra-slim plasma HDTVs, and the 448-series of front-loading washers.”

Energy- Efficient Products
The new 9000, 8000, 7000 and 6000 Series build upon the success of Samsung’s first and second generation LED HDTV models. These cutting-edge TVs use LEDs as their primary light source, rather than traditional Cold Cathode Fluorescent Lamps (CCFL). The Samsung 6000 Series was also honored with an Eco Design Award in the 2009 CES Innovations Design and Engineering Awards.

The benefits of using LEDs include not only improved picture quality, but also reduced power consumption levels to easily meet the stringent new Energy Star® v3.0 guidelines. The LED modules are mercury-free, which makes for cleaner manufacturing and safer recycling when compared with backlight technologies currently available. In the LED HDTV line, energy consumption is reduced by 40 percent versus traditional LCD HDTVs of a similar size. The LED HDTVs also include a power indicator menu, and an optimized energy savings mode. In addition, these TVs require less material to manufacture and are thinner, reducing packing material and consumer waste. The smaller packaging allows for more units to be shipped and less fuel to be consumed at a time which potentially reduces Samsung’s carbon footprint.

As the trend towards delivering sleeker and thinner electronics products for consumers continues, Samsung has re-designed its Plasma HDTVs to use less material and less energy. The Series 8 Plasma, an Honoree for the 2009 CES Innovations Design and Engineering Awards, is trimmed down to depths that are comparable with LCDs, for easier wall-mounting, and less material is required in the manufacturing process. The latest Samsung plasmas also feature new circuitry and panel techniques to meet the latest Energy Star® v3.0 requirements, and they are produced entirely with lead-free materials.

In addition to energy-efficient HDTVs, Samsung’s WF448 front-loading washer line also earned an Eco Design Award for the 2009 CES Innovations Design and Engineering Awards. The 448 laundry line has entered consumers’ homes not only as the world’s first 4.5 cubic foot front-loading washers, but as a gentler way to keep clothes clean while reducing impacts upon the environment. With such a large capacity, the total number of loads run during the life of the product is potentially reduced for lowered water and power use. The 448 laundry line boasts the Energy Star® -based CEE Tier 3 ranking (the highest available), and also features Samsung’s SilverCare™ cycle option, which saves 92 percent on energy when compared to hot water sanitization..

“Manufacturers’ commitment to developing products that are environmentally friendly is extremely important to the future of the consumer electronics industry,” said Kathleen Hogan, Director of the Climate Protection Partnerships Division, U.S. Environmental Protection Agency. “As an ENERGY STAR partner, Samsung is working to ensure that its products are as sleek in design as they are environmentally responsible.”

Convenient and Responsible Recycling
Samsung’s dedication to designing energy-efficient and environmentally safe products is complemented by the Company’s commitment to providing convenient and responsible recycling options for its consumers. SAMSUNG RECYCLING DIRECT, launched on October 1, 2008, provides more than 170 fixed drop-off locations across the country, as well as recycling events, for consumers to bring their old electronics for recycling.

SAMSUNG RECYCLING DIRECT will accept, for no fee, all Samsung-branded consumer electronics sold in the United States ranging from televisions, DVD and VHS players, audio equipment and home theater systems, to mobile phones, cameras, camcorders, computer monitors, printers, and peripherals. Non-Samsung-branded consumer electronics in the same categories will also be accepted through SAMSUNG RECYCLING DIRECT for a nominal fee paid directly to the recycler upon delivery of the e-waste. In addition, a growing number of fixed drop-off locations will be made available for Samsung-branded home appliances.

For a complete list of drop-off locations, and to learn more about Samsung’s respected recycling partners and standards, please visit: www.samsung/com/recyclingdirect.

About Energy Star
Energy Star was introduced by EPA in 1992 as a voluntary, market-based partnership to reduce greenhouse gas emissions through energy efficiency. Today, the Energy Star label can be found on more than 50 different kinds of products, new homes, and commercial and industrial buildings. Products and buildings that have earned the Energy Star designation prevent greenhouse gas emissions by meeting strict energy-efficiency specifications set by the government. Last year alone, Americans, with the help of Energy Star, saved about $16 billion on their energy bills while reducing the greenhouse gas emissions equivalent to those of 27 million vehicles.

About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #6 in the Electronics Industry segment in Fortune Magazine’s “Most Admired Companies 2008,” and named as one of Fast Company’s “Fast 50 Most Innovative Companies of 2008.” Among popular BusinessWeek rankings, the company ranked #26 in the publication’s “Most Innovative Companies of 2008” and #21 in the “100 Best Global Brands” for 2007. Samsung Electronics Co, Ltd. is also a top patent holder, ranking second overall in the U.S. in 2007. Please visit www.samsung.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Samsung Recycling Directsm
SAMSUNG RECYCLING DIRECT is Samsung Electronics America, Inc.'s new, convenient and comprehensive commitment to the recycling of consumer electronics throughout the United States. SAMSUNG RECYCLING DIRECT is available in all 50 states and it enables consumers to recycle Samsung-branded and non-Samsung-branded consumer electronics sold in the United States, with the exception of home appliances. However, there will be a growing number of drop-off locations that will also accept home appliances. A full list of locations, including those that accept home appliances can be found at www.samsung/com/recyclingdirect.

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