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Sony Ericsson introduced the concept of Entertainment Unlimited

In addition to announcement of new Walkman phone family, and 12-IP concept, the company Sony Ericsson in the MWC also introduced a new concept of Entertainment Unlimited (which can be translated as "boundless entertainment"), which is based on the advanced development of Sony Ericsson in the field of music, image processing, mobile games and services for the transfer of content and applications, providing users with unlimited opportunities to share experiences.

Concept Entertainment Unlimited, the proposed users, has become one of the vertices of the company's development in this direction since the Sony Ericsson in 2001. This concept combines the most popular opportunities for communication and entertainment. Combining content, applications and experience in the creation of mobile entertainment, the new proposal the company is based on three key concepts:
1. Combining best-in-class opportunities for entertainment in a single sentence, such as musical ability Walkman, ability to work with the picture of the Cyber-shot, as well as Java technology for games and work with communications integrated into the services and applications.
2. Erasing the boundaries between different devices through the integration of mobile phones in the home entertainment system that allows to share and enjoy entertainment content in many ways - for example, using television, PC and Hi-Fi-Systems.
3. A perfect balance of entertainment and communication capabilities. Sony Ericsson expands the boundaries and gives the possibility of unlimited sharing. Number of people using entertainment content through a range of innovative web applications and a unique service Play Now, increases.

We will see how in fact the Swedish-Japanese alliance will be able to put plans into action and to return the once-powerful position in the market.

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