Absolut RRECOGNIZE THE MOMENT

Heading out for the night? Got your wallet? Check. Keys? Check. Cell phone? Definitely check.

But, before you leave the house, ABSOLUT wants you to put your cell phone to good use by sending yourself a Recognize the Moment text message reminder.

'Text the Moment' is a simple way to plan ahead so you can be sure to drink responsibly. Just enter your mobile phone number, write a short message to yourself and schedule a delivery time. It may be just the reminder you need to remember to order water throughout the evening, or to hold off on dialing your ex at 2 o'clock in the morning.

So go on, text away...

http://www.absolut.com/recognizethemoment/text-the-moment.aspx