Application Shop: Orange launches its own App Store for mobile devices and smartphones
after the "Appli Store" SFR and Applications to download "Bouygues Telecom, is to turn Orange to launch its own kiosk for downloading programs free and paid for mobiles and smartphones.
Called "Application Shop", it will be available in the coming weeks on some terminals proposed package operator and will be expanded from the 4th quarter by downloading and installing pre on new mobiles on the market. The App Store Orange will be available first in France and England.
More specifically, it will start with four terminals - Nokia N96, HTC Touch Diamond, Nokia 5800 XpressMusic and Sony Ericsson W980 - via Java applications and dedicated (Symbian and Windows Mobile) that will allow as the App Store for Apple discover and download various types of content. These are for the moment "between 200 and 300 applications and games that are available," confirms Orange France. They come from different publishers including Gameloft, AFP, PacketVideo or ... Orange.
If Apple (App Store), Google (Android Market) or Microsoft (Marketplace) are paid 70% of revenues generated by the sale of each application on its booth at their respective developer, Orange adopts a different economic model. Revenue sharing with developers will effect would depend on the nature of applications to download. In other words, the developers of the most popular programs to negotiate more revenue sharing than developing programs potentially less purchased. Orange account on the Orange Partner "to recruit new developers who publish software on the Application Shop.
Interestingly, the App Shop Orange will offer trial versions of software and will charge its customers directly through their bill. On this occasion, it will be possible to purchase applications without having to enter a single code of protection and their price will not exceed 12 euros. "The average price of applications that we will turn around 6 euros," explains Orange France.
source
Called "Application Shop", it will be available in the coming weeks on some terminals proposed package operator and will be expanded from the 4th quarter by downloading and installing pre on new mobiles on the market. The App Store Orange will be available first in France and England.
More specifically, it will start with four terminals - Nokia N96, HTC Touch Diamond, Nokia 5800 XpressMusic and Sony Ericsson W980 - via Java applications and dedicated (Symbian and Windows Mobile) that will allow as the App Store for Apple discover and download various types of content. These are for the moment "between 200 and 300 applications and games that are available," confirms Orange France. They come from different publishers including Gameloft, AFP, PacketVideo or ... Orange.
If Apple (App Store), Google (Android Market) or Microsoft (Marketplace) are paid 70% of revenues generated by the sale of each application on its booth at their respective developer, Orange adopts a different economic model. Revenue sharing with developers will effect would depend on the nature of applications to download. In other words, the developers of the most popular programs to negotiate more revenue sharing than developing programs potentially less purchased. Orange account on the Orange Partner "to recruit new developers who publish software on the Application Shop.
Interestingly, the App Shop Orange will offer trial versions of software and will charge its customers directly through their bill. On this occasion, it will be possible to purchase applications without having to enter a single code of protection and their price will not exceed 12 euros. "The average price of applications that we will turn around 6 euros," explains Orange France.
source
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