«Beeline» entered the top 100 most valuable global brands
OAO «VimpelCom», which owns the trademark «Beeline» announced today that its brand «Beeline» entered the Top 100 most valuable global brands, and has been recognized as one of the world's ten most expensive brands on the market. Brand «Beeline» 72 took place and was estimated at 8.9 billion U.S. dollars. The company also notes that «Beeline» also showed the highest in the Russian market «index contribution Brand», showing the extent to which brand to financial and operating indicators of the company.
Top «BrandZTM TOP 100 most valuable global brands», published by «Finantial Times» and research company Millward Brown Optimor, held for the fourth time. «Beeline» included in the rating for the first time. The method of rating is based on a study of the views of consumers, as well as market and financial indicators of the company.
«Beeline» present in all regions of Russia, as well as in Kazakhstan, Ukraine, Armenia, Uzbekistan, Tajikistan and Georgia.
Brand «Beeline» retains good growth. Thus, it is estimated the world's other leading research agency Interbrand for four years «Beeline» not only keeps the first line of the rating the most expensive Russian brands, but also increases its value. Since the first rank of brand value grew 49% to $ 5 billion in 2005 to $ 7.43 billion in 2008.
Top «BrandZTM TOP 100 most valuable global brands», published by «Finantial Times» and research company Millward Brown Optimor, held for the fourth time. «Beeline» included in the rating for the first time. The method of rating is based on a study of the views of consumers, as well as market and financial indicators of the company.
«Beeline» present in all regions of Russia, as well as in Kazakhstan, Ukraine, Armenia, Uzbekistan, Tajikistan and Georgia.
Brand «Beeline» retains good growth. Thus, it is estimated the world's other leading research agency Interbrand for four years «Beeline» not only keeps the first line of the rating the most expensive Russian brands, but also increases its value. Since the first rank of brand value grew 49% to $ 5 billion in 2005 to $ 7.43 billion in 2008.
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