Celcom and RIM Launch the BlackBerry Storm Smartphone in Malaysia
Celcom continues to strengthen its BlackBerry offerings with the introduction of the award-winning BlackBerry Storm smartphone
Kuala Lumpur, Malaysia - Celcom (Malaysia) Berhad and Research In Motion (RIM) (Nasdaq: RIMM; TSX RIM) today introduced the BlackBery® Storm™, the world’s first ”clickable” touch-screen smartphone, to the Malayasian market. Distinguished with the GSMA’s Best Mobile Technology Breakthrough award at Mobile World Congress 2009, its innovative SurePress™ touch-screen responds like a physical keyboard by actually depressing ever so slightly when pressed and it supports single-touch, multi-touch and gestures for intuitive and efficient application navigation.
The BlackBerry Storm smartphone boasts exceptional performance, a stunning display, 3G (HSPA) network support, desktop-style web pages and advanced multimedia capabilities including a 3.2 megapixel camera with video recording, a powerful media player and an expandable memory card slot. In addition, the BlackBerry Storm includes a first class phone, easy access to popular IM and social networking services, built-in GPS and the industry's leading email and messaging capabilities – all designed to give users an incredibly powerful, fast and intuitive mobile experience.
“Recognised as the market leader in the Malaysian mobile business industry, it is not surprising that Celcom continues to go a step further in offering only the best and most exciting products to ensure our customers’ telecommunications needs are constantly met,” said Dato’ Sri Shazalli Ramly, Chief Executive Officer, Celcom (Malaysia) Berhad.
“BlackBerry smartphones have been adopted by millions of business customers to drive productivity gains. Building from success in the business world to also meet consumer desires, the BlackBerry Storm addresses the lifestyle needs of Malaysians. We will be offering the BlackBerry Storm smartphone to both the consumer and enterprise markets. This smartphone’s cutting-edge features and capabilities, together with Celcom’s broadband network coverage, will be an attractive offering to Celcom customers,” said Dato’ Sri Shazalli.
“The BlackBerry Storm brings a new and improved user experience to touch-screen smartphones and with its rich set of communications features and multimedia capabilities packaged in a chic design, it offers an excellent choice to customers who are looking for a powerful, fun and fashionable handset to suit their mobile needs. We are very pleased to be working with Celcom to bring the BlackBerry Storm smartphone to their consumer and business customers in Malaysia,” said Dany Bolduc, Regional Director, Asia Pacific at Research In Motion.
Dato’ Sri Shazalli further added that as Malaysia’s No. 1 mobile broadband provider with the widest broadband coverage, Celcom’s launch of the BlackBerry Storm is now more relevant than ever as more and more Malaysians depend on instant connectivity when communicating with friends, family and business associates. Celcom currently offers broadband coverage in 71% of the populated areas in Malaysia and boasts the largest mobile broadband community, exceeding 270,000 mobile broadband subscribers as of the end of February 2009.
Availability
The BlackBerry Storm smartphone will be available for Celcom customers in Malaysia from end April at RM2,499. Rebates will be available subject to promotion plans. For more information, please visit www.celcom.com.my/business.
Celcom customers can also call 1-800-111-777 to order their BlackBerry Storm smartphone.
The BlackBerry Storm will also come with the flexible and cost-effective Celcom Email Plans, which cater to the different needs of Celcom’s customers. With these mobile email plans, users can access their corporate and personal email accounts from as low as RM38 a month. BlackBerry® Internet Service subscribers can select from plans for light or heavy email use and additional plans are available for organisations that deploy BlackBerry® Enterprise Server.
“We understand that our customers telecommunications needs vary, which is why we have come up with mobile plans that suit their particular requirements. Most importantly, our flexible mobile solutions enable customers to enjoy instant and reliable connectivity as well as seamless communication, anytime and anywhere,” Dato’ Sri Shazalli added.
In addition, Celcom will be introducing an exclusive section for BlackBerry users in its Channel X and Channel C wap portal which will consist of hundreds of premium and free content options as well as ringtones, games, applications, themes and much more. To access Channel X, customers just need to visit www.channelx.com.my or dial *188# from their mobile phones. Channel C is Celcom’s Malaysian content that offers the most rewarding downloads, which customers can access by typing *119# from their mobile phones.
Celcom PowerTools Mobile Email Plans
BlackBerry Solutions BlackBerry Internet Service
(For small companies) BlackBerry Enterprise Server (For medium and large companies)
Basic Advanced Professional Basic Advanced Professional
Monthly fee RM38 RM58 RM98 RM48 RM68 RM128
Free local email usage 1st 5MB 1st 10MB Unlimited 1st 5MB 1st 10MB Unlimited
Thereafter rate for local email usage 10sen / 10kb for subsequent usage FREE 10sen / 10kb for subsequent usage FREE
BlackBerry Pricing for Retail/Mass Market
BlackBerry Solutions BlackBerry Internet Service
(For individuals)
Basic Advanced
Monthly fee RM38 RM98
Data Usage (Email + browsing) 1st 5MB Unlimited
Thereafter rate for local email usage 10sen / 10kb for subsequent usage Free
Features of the BlackBerry Storm smartphone include:
•Sleek, stylish design with contoured corners, stainless steel back and chromed frame
•Large (3.25-inch), "clickable" SurePress touch-screen with 480 x 360 resolution at 184 ppi, delivering vibrant colours and eye pleasing clarity
•An ambient light sensor that automatically adjusts the backlighting and an accelerometer that allows customers to view applications in either portrait or landscape mode
•Media player that can play movies smoothly in full screen mode, display pictures and slideshows quickly and manage an entire music collection (playlists can be created directly on the smartphone)
•Support for popular instant messaging services and social networking sites
•3.2 megapixel camera with variable zoom, auto focus and a powerful flash that also provides continuous lighting when recording video
•A 3.5 mm stereo headset jack, support for Bluetooth® stereo audio profile (A2DP/AVRCP) and dedicated volume controls
•Built-in GPS that supports location-based applications and services, as well as geotagging photos
•1 GB of on board memory storage and a microSD/SDHC memory card slot that supports up to 16 GB of additional storage per card. An 8GB microSDHC card comes preinstalled
•Preloaded DataViz® Documents to Go® allows users to edit Microsoft® Word, Excel and PowerPoint files directly on the smartphone
•Support for a wide range of business and lifestyle applications
•Removable and rechargeable 1400 mAhr battery that provides approximately 6 hours of talk time on 3G networks and 15 days of standby time
•Support on BlackBerry Internet Service and BlackBerry Enterprise Server
About Celcom (Malaysia) Berhad
Celcom (Malaysia) Berhad is now the country’s most experienced and premier mobile cellular telecommunications company with 8.76 million customers. It currently has the widest network coverage covering 98% of the populated areas in the country. It was the first to launch 3G services in Malaysia and has the widest 2G, 3G and 3.5G coverage in the country.
Celcom also offers international roaming service in 134 countries and over 359 networks worldwide. It currently offers mobile telephony services in Malaysia for postpaid and prepaid products under the 013, 019 and 0148 access codes. Celcom is a member of the TMI Group of Companies.
For more information on Celcom, log on to http://www.celcom.com.my
Kuala Lumpur, Malaysia - Celcom (Malaysia) Berhad and Research In Motion (RIM) (Nasdaq: RIMM; TSX RIM) today introduced the BlackBery® Storm™, the world’s first ”clickable” touch-screen smartphone, to the Malayasian market. Distinguished with the GSMA’s Best Mobile Technology Breakthrough award at Mobile World Congress 2009, its innovative SurePress™ touch-screen responds like a physical keyboard by actually depressing ever so slightly when pressed and it supports single-touch, multi-touch and gestures for intuitive and efficient application navigation.
The BlackBerry Storm smartphone boasts exceptional performance, a stunning display, 3G (HSPA) network support, desktop-style web pages and advanced multimedia capabilities including a 3.2 megapixel camera with video recording, a powerful media player and an expandable memory card slot. In addition, the BlackBerry Storm includes a first class phone, easy access to popular IM and social networking services, built-in GPS and the industry's leading email and messaging capabilities – all designed to give users an incredibly powerful, fast and intuitive mobile experience.
“Recognised as the market leader in the Malaysian mobile business industry, it is not surprising that Celcom continues to go a step further in offering only the best and most exciting products to ensure our customers’ telecommunications needs are constantly met,” said Dato’ Sri Shazalli Ramly, Chief Executive Officer, Celcom (Malaysia) Berhad.
“BlackBerry smartphones have been adopted by millions of business customers to drive productivity gains. Building from success in the business world to also meet consumer desires, the BlackBerry Storm addresses the lifestyle needs of Malaysians. We will be offering the BlackBerry Storm smartphone to both the consumer and enterprise markets. This smartphone’s cutting-edge features and capabilities, together with Celcom’s broadband network coverage, will be an attractive offering to Celcom customers,” said Dato’ Sri Shazalli.
“The BlackBerry Storm brings a new and improved user experience to touch-screen smartphones and with its rich set of communications features and multimedia capabilities packaged in a chic design, it offers an excellent choice to customers who are looking for a powerful, fun and fashionable handset to suit their mobile needs. We are very pleased to be working with Celcom to bring the BlackBerry Storm smartphone to their consumer and business customers in Malaysia,” said Dany Bolduc, Regional Director, Asia Pacific at Research In Motion.
Dato’ Sri Shazalli further added that as Malaysia’s No. 1 mobile broadband provider with the widest broadband coverage, Celcom’s launch of the BlackBerry Storm is now more relevant than ever as more and more Malaysians depend on instant connectivity when communicating with friends, family and business associates. Celcom currently offers broadband coverage in 71% of the populated areas in Malaysia and boasts the largest mobile broadband community, exceeding 270,000 mobile broadband subscribers as of the end of February 2009.
Availability
The BlackBerry Storm smartphone will be available for Celcom customers in Malaysia from end April at RM2,499. Rebates will be available subject to promotion plans. For more information, please visit www.celcom.com.my/business.
Celcom customers can also call 1-800-111-777 to order their BlackBerry Storm smartphone.
The BlackBerry Storm will also come with the flexible and cost-effective Celcom Email Plans, which cater to the different needs of Celcom’s customers. With these mobile email plans, users can access their corporate and personal email accounts from as low as RM38 a month. BlackBerry® Internet Service subscribers can select from plans for light or heavy email use and additional plans are available for organisations that deploy BlackBerry® Enterprise Server.
“We understand that our customers telecommunications needs vary, which is why we have come up with mobile plans that suit their particular requirements. Most importantly, our flexible mobile solutions enable customers to enjoy instant and reliable connectivity as well as seamless communication, anytime and anywhere,” Dato’ Sri Shazalli added.
In addition, Celcom will be introducing an exclusive section for BlackBerry users in its Channel X and Channel C wap portal which will consist of hundreds of premium and free content options as well as ringtones, games, applications, themes and much more. To access Channel X, customers just need to visit www.channelx.com.my or dial *188# from their mobile phones. Channel C is Celcom’s Malaysian content that offers the most rewarding downloads, which customers can access by typing *119# from their mobile phones.
Celcom PowerTools Mobile Email Plans
BlackBerry Solutions BlackBerry Internet Service
(For small companies) BlackBerry Enterprise Server (For medium and large companies)
Basic Advanced Professional Basic Advanced Professional
Monthly fee RM38 RM58 RM98 RM48 RM68 RM128
Free local email usage 1st 5MB 1st 10MB Unlimited 1st 5MB 1st 10MB Unlimited
Thereafter rate for local email usage 10sen / 10kb for subsequent usage FREE 10sen / 10kb for subsequent usage FREE
BlackBerry Pricing for Retail/Mass Market
BlackBerry Solutions BlackBerry Internet Service
(For individuals)
Basic Advanced
Monthly fee RM38 RM98
Data Usage (Email + browsing) 1st 5MB Unlimited
Thereafter rate for local email usage 10sen / 10kb for subsequent usage Free
Features of the BlackBerry Storm smartphone include:
•Sleek, stylish design with contoured corners, stainless steel back and chromed frame
•Large (3.25-inch), "clickable" SurePress touch-screen with 480 x 360 resolution at 184 ppi, delivering vibrant colours and eye pleasing clarity
•An ambient light sensor that automatically adjusts the backlighting and an accelerometer that allows customers to view applications in either portrait or landscape mode
•Media player that can play movies smoothly in full screen mode, display pictures and slideshows quickly and manage an entire music collection (playlists can be created directly on the smartphone)
•Support for popular instant messaging services and social networking sites
•3.2 megapixel camera with variable zoom, auto focus and a powerful flash that also provides continuous lighting when recording video
•A 3.5 mm stereo headset jack, support for Bluetooth® stereo audio profile (A2DP/AVRCP) and dedicated volume controls
•Built-in GPS that supports location-based applications and services, as well as geotagging photos
•1 GB of on board memory storage and a microSD/SDHC memory card slot that supports up to 16 GB of additional storage per card. An 8GB microSDHC card comes preinstalled
•Preloaded DataViz® Documents to Go® allows users to edit Microsoft® Word, Excel and PowerPoint files directly on the smartphone
•Support for a wide range of business and lifestyle applications
•Removable and rechargeable 1400 mAhr battery that provides approximately 6 hours of talk time on 3G networks and 15 days of standby time
•Support on BlackBerry Internet Service and BlackBerry Enterprise Server
About Celcom (Malaysia) Berhad
Celcom (Malaysia) Berhad is now the country’s most experienced and premier mobile cellular telecommunications company with 8.76 million customers. It currently has the widest network coverage covering 98% of the populated areas in the country. It was the first to launch 3G services in Malaysia and has the widest 2G, 3G and 3.5G coverage in the country.
Celcom also offers international roaming service in 134 countries and over 359 networks worldwide. It currently offers mobile telephony services in Malaysia for postpaid and prepaid products under the 013, 019 and 0148 access codes. Celcom is a member of the TMI Group of Companies.
For more information on Celcom, log on to http://www.celcom.com.my
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