ComNews Review. Mobile Internet in Russia: The growth of the crisis
Company ComNews Research conducted a new study on the development of mobile Internet market in Russia. According to data obtained as a result of this study, it did describe the outcome of 2008 and forecast the development of mobile Internet services in 2009:
In 2008, the mobile Internet (data transmission services) is the most rapidly growing segment of the additional services in the networks of cellular communication in Russia. The tendency of faster income growth in this segment will continue in 2009. Underpinning this growth is continuing the opening third-generation networks, the increase in the number of users of mobile Internet and consumed by traffic. In a crisis the mobile Internet is becoming the main tool for combating «blur» ARPU.
The main outcome of the development of Russian market of mobile Internet in 2008:
• Increased revenue by 87% to 25.4 billion rubles.
• Increased user audience by 45% to 31.2 million subscribers
• Increased traffic in the 2.2-fold, to 5.8 petabyte
• Increased ARPU Internet (active users) to 24%, to 80 rubles.
• Growth MbOU (active users) to 48%, up to 20 MB
Revenues from mobile Internet services and the volume of Internet traffic in the networks of cellular communication in Russia, 2007-2009F:
In 2008, the segment of the mobile internet (data) showed the highest rate of growth not only in comparison with other segments of additional services, but also in comparison to voice services. It is estimated ComNews Research, in 2008, data transmission services operators had 25.4 billion rubles. (USD 1.0 billion), representing a 87% increase over the previous year.
This impressive income growth contributed to almost doubling the user audience, who by the end of the year reached 31.2 million, or 17% of the total number of cellular subscribers in Russia.
Despite a 16% decline sredneraschetnoy value 1MB of traffic, the average monthly revenue per active Internet user (ARPU Internet Active) in 2008 increased compared to the previous year by 24% to 80 rubles. This year the total amount of Internet traffic has grown at 2.2 times to 5.8 petabyte (about 6 thousand Terabytes).
Structure of Internet traffic in the networks of cellular communication technologies to Russia, 2008:
Significantly changed the structure of Internet traffic: in 2007, more than 82% of traffic generated through GPRS / EDGE, then in 2008 the share of these technologies has decreased to 73%. The bulk of 3G-traffic generated via the EV-DO.
The leader in the segment of mobile Internet is the company «MegaFon», a sector which in 2008 accounted for about 29% of all income in the segment. It was with a slight separation of MTS should be - about 28% of revenue. The company «Sky Link», which accounts for only about 1% of the market for cellular communications, generates about 14% of all revenue from mobile Internet services.
The structure of revenues from Internet services to mobile operators in Russia, 2008:
This year should be expected to maintain strong growth rates of mobile Internet services (data transmission) in Russia. According to projections ComNews Research, on the basis of 2009 revenues of Russian cellular operators in this segment will grow by 67%, surpassing the mark of 42 billion rubles.
Continued growth of the user audience and the consumption of traffic: in 2009 the volume of Internet traffic in cellular networks in Russia will double again. This structure will be characterized by further improvements in the technology side of 3G: on the basis of 2009 for GPRS / EDGE will account for no more than half of all traffic data of the Russian networks.
In 2008, the mobile Internet (data transmission services) is the most rapidly growing segment of the additional services in the networks of cellular communication in Russia. The tendency of faster income growth in this segment will continue in 2009. Underpinning this growth is continuing the opening third-generation networks, the increase in the number of users of mobile Internet and consumed by traffic. In a crisis the mobile Internet is becoming the main tool for combating «blur» ARPU.
The main outcome of the development of Russian market of mobile Internet in 2008:
• Increased revenue by 87% to 25.4 billion rubles.
• Increased user audience by 45% to 31.2 million subscribers
• Increased traffic in the 2.2-fold, to 5.8 petabyte
• Increased ARPU Internet (active users) to 24%, to 80 rubles.
• Growth MbOU (active users) to 48%, up to 20 MB
Revenues from mobile Internet services and the volume of Internet traffic in the networks of cellular communication in Russia, 2007-2009F:
In 2008, the segment of the mobile internet (data) showed the highest rate of growth not only in comparison with other segments of additional services, but also in comparison to voice services. It is estimated ComNews Research, in 2008, data transmission services operators had 25.4 billion rubles. (USD 1.0 billion), representing a 87% increase over the previous year.
This impressive income growth contributed to almost doubling the user audience, who by the end of the year reached 31.2 million, or 17% of the total number of cellular subscribers in Russia.
Despite a 16% decline sredneraschetnoy value 1MB of traffic, the average monthly revenue per active Internet user (ARPU Internet Active) in 2008 increased compared to the previous year by 24% to 80 rubles. This year the total amount of Internet traffic has grown at 2.2 times to 5.8 petabyte (about 6 thousand Terabytes).
Structure of Internet traffic in the networks of cellular communication technologies to Russia, 2008:
Significantly changed the structure of Internet traffic: in 2007, more than 82% of traffic generated through GPRS / EDGE, then in 2008 the share of these technologies has decreased to 73%. The bulk of 3G-traffic generated via the EV-DO.
The leader in the segment of mobile Internet is the company «MegaFon», a sector which in 2008 accounted for about 29% of all income in the segment. It was with a slight separation of MTS should be - about 28% of revenue. The company «Sky Link», which accounts for only about 1% of the market for cellular communications, generates about 14% of all revenue from mobile Internet services.
The structure of revenues from Internet services to mobile operators in Russia, 2008:
This year should be expected to maintain strong growth rates of mobile Internet services (data transmission) in Russia. According to projections ComNews Research, on the basis of 2009 revenues of Russian cellular operators in this segment will grow by 67%, surpassing the mark of 42 billion rubles.
Continued growth of the user audience and the consumption of traffic: in 2009 the volume of Internet traffic in cellular networks in Russia will double again. This structure will be characterized by further improvements in the technology side of 3G: on the basis of 2009 for GPRS / EDGE will account for no more than half of all traffic data of the Russian networks.
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