Apple intends to increase market share

In recent years can be described as very successful for Apple - its device is still popular throughout the world, and the success of Apple iPhone still does not rest competitors. Meanwhile, Apple is not going to stop there and is going to take several steps to increase its market share.

In an interview with analysts, Oppenheimer Book Apple share their views on possible options for future strategy. Thus, the manufacturer has a special hope for the European market. If we talk about the prospects for iPhone, then the possible ways to increase sales is to increase the functionality of the device, reducing the price or market segmentation - that is why Apple may release a cheaper iPhone. There are certain expectations from the company in the market of China, the prospects still somewhat vague.