AT&T Reaffirms Wireless Financial Guidance for 2009
AT&T* announced it will begin selling iPhone 3G S for $199 (16GB) and $299 (32GB) and iPhone 3G starting at $99 (8GB) to new and qualifying customers who sign up for a 2-year service commitment with voice and data plans. Customers will be able to purchase iPhone 3G at its new price through AT&T’s company-owned retail stores beginning at approximately 5 p.m. ET today and at www.att.com/iPhone later this evening. iPhone 3G S is available for preordering today and will be in stores on June 19.
AT&T reaffirmed its financial guidance for 2009 that targets wireless service OIBDA (operating income before depreciation and amortization) margins in the low 40% range. AT&T’s cost of customer acquisition for iPhone 3G S and the newly priced iPhone 3G are expected to be very similar to the costs associated with the original iPhone 3G.
AT&T customers with integrated devices like iPhone 3G and iPhone 3G S offer attractive ARPU’s (average monthly revenues per subscriber) and low churn rates. In the first quarter, AT&T’s iPhone activations totaled more than 1.6 million, more than 40 percent of them for customers who were new to the company.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.
AT&T reaffirmed its financial guidance for 2009 that targets wireless service OIBDA (operating income before depreciation and amortization) margins in the low 40% range. AT&T’s cost of customer acquisition for iPhone 3G S and the newly priced iPhone 3G are expected to be very similar to the costs associated with the original iPhone 3G.
AT&T customers with integrated devices like iPhone 3G and iPhone 3G S offer attractive ARPU’s (average monthly revenues per subscriber) and low churn rates. In the first quarter, AT&T’s iPhone activations totaled more than 1.6 million, more than 40 percent of them for customers who were new to the company.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.
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