Market MVNO in Russia
Analytical company J'son & Partners Consulting presented the results of the study «MVNO in Russia and the world: opportunities and limitations». Thus, at the end of 2008 in Russia MVNO subscriber base surpassed 330 thousand and reached 0.2% of the total subscriber base of cellular operators [187.6 million].
At the end of 2008, the leaders in terms of subscriber base were such «experimental» MVNO-projects like «Hello Инкогнито», MATRIX and Corpolink. All of them, as well as «Gars Telecom», BAZA and «E» are «telecom» origin, for example, intellectual context, under the brand «Hello Инкогнито» provided by the telecommunications company «KantriKom». The project «Alternative» designed by «A1: First Alternative Content Provider», a virtual operator «Euroset» created by the same largest retail seller of mobile phones. In the first quarter of 2009 was started 2 new projects: «A-Mobile» (MTS and a network of hypermarkets Auchan) and «Just for communication» (Megafon). In a short time of existence of these projects have shown a rapid set of subscriber base: «Just for communication», as of mid-May - more than 100 thousand subscribers, «A-Mobile», to assess the J'son & Partners Consulting, connected more than 70 thousand subscribers .
The emergence of content-oriented MVNO to be expected as early as 2009 - 2010 years. These companies will focus on the premium segments of users, which will offer high-added services. Potential candidates in this segment - the content providers and aggregators, and media companies. According to the forecasts of J'son & Partners Consulting by 2012 the proportion of MVNO subscribers in total subscriber base of cellular operators to reach 2.3%.
At the end of 2008, the leaders in terms of subscriber base were such «experimental» MVNO-projects like «Hello Инкогнито», MATRIX and Corpolink. All of them, as well as «Gars Telecom», BAZA and «E» are «telecom» origin, for example, intellectual context, under the brand «Hello Инкогнито» provided by the telecommunications company «KantriKom». The project «Alternative» designed by «A1: First Alternative Content Provider», a virtual operator «Euroset» created by the same largest retail seller of mobile phones. In the first quarter of 2009 was started 2 new projects: «A-Mobile» (MTS and a network of hypermarkets Auchan) and «Just for communication» (Megafon). In a short time of existence of these projects have shown a rapid set of subscriber base: «Just for communication», as of mid-May - more than 100 thousand subscribers, «A-Mobile», to assess the J'son & Partners Consulting, connected more than 70 thousand subscribers .
The emergence of content-oriented MVNO to be expected as early as 2009 - 2010 years. These companies will focus on the premium segments of users, which will offer high-added services. Potential candidates in this segment - the content providers and aggregators, and media companies. According to the forecasts of J'son & Partners Consulting by 2012 the proportion of MVNO subscribers in total subscriber base of cellular operators to reach 2.3%.
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