Frost & Sullivan: cellular markets of Eastern Europe have demonstrated impressive growth
A new analyst report company Frost & Sullivan, Mobile Telecommunications Eastern Europe: A look at the major markets, assessment of market conditions in Eastern Europe through an analysis of six key markets, including Bulgaria, Czech Republic, Hungary, Poland, Russia and Turkey.
The report said that the Russian market for cellular communications, mainly working on the terms of advances, the pace of development is characterized by the following: the speed of propagation in urban areas, where the experience includes the innovative mobile communication services and business models including advertising-based products and the speed of provincial cities where the scope of mobile communication is mainly based on voice services and text messages, but where broadband wireless connection can have a greater influence on the consumption of additional services.
Despite the vast swathes of the Russian Federation, the mobile penetration exceeds 100%, which implies the provision of services to all residents of Russia. These services are provided by three major and several regional operators. The three main operators - MTS, VimpelCom and MegaFon, are also engaged in an aggressive strategy to increase market share in the former CIS and Asia.
Russia will be the largest and most attractive market in Europe in the next few years. Basically, distributing and encouraging people to use innovative and value-added services, this may further lead to an increase in already active market.
The main obstacle for the sector is now a slowdown in the economy. The lack of credit resources for investment and reducing consumption will reduce the rate of growth, which showed the countries of eastern Europe. Moreover, the limitations of regulatory bodies may hinder development in the future.
A mobile sector in this scenario consists of two main phases.
Collaboration between regulators and market participants to overcome the difficulties encountered in the market, is vital. Cooperation between the public sector and industry to implement the massive investment, mainly in infrastructure, will provide an opportunity to support the growth of the market.
The report said that the Russian market for cellular communications, mainly working on the terms of advances, the pace of development is characterized by the following: the speed of propagation in urban areas, where the experience includes the innovative mobile communication services and business models including advertising-based products and the speed of provincial cities where the scope of mobile communication is mainly based on voice services and text messages, but where broadband wireless connection can have a greater influence on the consumption of additional services.
Despite the vast swathes of the Russian Federation, the mobile penetration exceeds 100%, which implies the provision of services to all residents of Russia. These services are provided by three major and several regional operators. The three main operators - MTS, VimpelCom and MegaFon, are also engaged in an aggressive strategy to increase market share in the former CIS and Asia.
Russia will be the largest and most attractive market in Europe in the next few years. Basically, distributing and encouraging people to use innovative and value-added services, this may further lead to an increase in already active market.
The main obstacle for the sector is now a slowdown in the economy. The lack of credit resources for investment and reducing consumption will reduce the rate of growth, which showed the countries of eastern Europe. Moreover, the limitations of regulatory bodies may hinder development in the future.
A mobile sector in this scenario consists of two main phases.
Collaboration between regulators and market participants to overcome the difficulties encountered in the market, is vital. Cooperation between the public sector and industry to implement the massive investment, mainly in infrastructure, will provide an opportunity to support the growth of the market.
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