How far would you go?
100 music fans, 300 kilometers, 10 days – Sony Ericsson’s FanWalk to the 2009 MTV Europe Music Awards is back.
London, UK – Let the challenge begin! Apply now for the second annual Sony Ericsson FanWalk experience at www.fanwalk.tv for the chance to attend the 2009 MTV Europe Music Awards and win the ultimate prize of presenting an Award live on stage. Sony Ericsson is partnering with MTV Networks International for the fourth time, to offer all music lovers this once-in-a-lifetime music adventure that will see 100 dedicated fans walk from Hamburg to Berlin, from October 27 to November 5.
An unforgettable experience, a music adventure, a thrilling challenge – and 99 new friends from all over Europe: that is Sony Ericsson’s FanWalk, enabling music enthusiasts to be part of an international movement of fans. Participants will be selected from 15 countries and will walk FanWalk together from Hamburg to Berlin from October 27 to November 5 to join one of this year’s greatest music events – the 2009 MTV Europe Music Awards. FanWalkers will experience friendship and entertainment together. It’s all about establishing new and lasting friendships with people from different cultural and ethnic backgrounds, and forging a sense of unity among music enthusiasts throughout Europe.
On their way to music, FanWalkers will have to overcome exciting challenges to qualify for the MTV Award presentation. For example, in 2008 FanWalkers had to find instruments for free and busk for charity. From karaoke to Halloween, from live gigs to band bowling and singing beside the fireplace, FanWalkers celebrated music like there was no tomorrow.
On arrival in Berlin, the final day of the mission, the 100 FanWalkers will all receive tickets to the 2009 MTV Europe Music Awards and will join their music idols at the legendary after-show party on November 5. But that’s not all: one selected FanWalker will have the unique opportunity to present an MTV Award live on stage.
Robert Styppa, Head of Marketing Western Europe at Sony Ericsson, comments: “Having had a big success with the Sony Ericsson Fanwalk to the MTV Europe Music Awards in 2008 it was logical for us to continue to build on this property in 2009. There continues to be a growing demand for innovation between music and mobile technology, and as the communication entertainment brand we are continuously working towards providing consumers with unlimited entertainment”.
From July 13 to September 11, 2009, music enthusiasts are invited to apply to join FanWalk at www.fanwalk.tv. After the online casting, where candidates have to win at least 50% of the website’s visitors’ votes, Sony Ericsson’s jury will consider the creativity of the profiles and the originality of the answers to create a shortlist of finalists. The jury will then interview a selection of FanWalkers before the final 100 FanWalkers are selected.
Fans not participating can watch FanWalk virtually: daily online updates from and about FanWalkers will provide a captivating multimedia experience. FanWalkers themselves will contribute interviews, photos, videos and travel reports to a collaborative multimedia online diary at www.fanwalk.tv. They will also upload daily blog posts from their Sony Ericsson mobile phones. Direct contact is possible too: FanWalkers will be active on social media platforms like Facebook™, Twitter, hi5 and Bebo.
This year’s official FanWalk song, “Let’s Get It On”, will be provided by up and coming German band Pardon Ms Arden. The band will participate in FanWalk with live performances on various occasions throughout the trip, and the band's members will also tweet and blog with their fans. The song will be featured on the FanWalk TV commercial, which will be broadcast on MTV and online starting Wednesday, July 15 in 15 countries activating FanWalk. "Let's Get It On" will also be available as a preload on Sony Ericsson phones and as a ringtone for downloads.
Legal
© Sony Ericsson Mobile Communications AB, 2009.
The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
About Sony Ericsson:
Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.
About Sony Ericsson FanWalk:
After last year’s enthusiastic feedback and vibrant interaction of applying and participating music fans, Sony Ericsson will bring back FanWalk onto the track. One-hundred hardcore music fans from throughout Europe (Germany, Austria, Switzerland, Norway, Netherlands, Italy, Spain, Portugal, UK, Ireland, Estonia, as well as Turkey, Ukraine and Romania and Greece) will set out on a ten-day, 300-kilometre journey that will take them to one of this year’s greatest music events: the MTV Europe Music Awards. FanWalkers will begin their trek in Hamburg on October 27 and arrive in Berlin on November 5. Along the way, they’ll experience adventures together, overcome challenges and celebrate plenty of parties. On the evening of the big event, one lucky FanWalker will present an MTV Award to one of the prizewinning artists. Anyone who wants to know more details about FanWalk, or who wants to find out how they can be part of this exciting music adventure, can simply go to www.fanwalk.tv and sign in.
The Application Procedure:
The candidates must first make the cut at the online casting, which starts on July 13 on www.fanwalk.tv. Anyone who thinks they have what it takes to be a FanWalker can log in and prove why they – of all people – absolutely must be part of this once-in-a-lifetime adventure. There are three steps to take to become a FanWalker: First, each candidate who wants to sign up for FanWalk has to create his or her individual profile on www.fanwalk.tv. Friends, acquaintances and the website’s visitors can vote for their favourite profiles. To become part of FanWalk, the candidates have to win at least 50% of the “Off to Berlin” votes by the closing day. Afterwards, Sony Ericsson’s jury considers the creativity of the profiles and the originality of the answers to an application task. Finally, the jury will interview the field of candidates before the 100 FanWalkers are nominated.
About MTV Europe Music Awards:
The 2009 MTV Europe Music Awards is one of the most prestigious live music events. The 2008 Awards were held in Liverpool and were broadcast in over 40 countries. Hosted by Katy Perry, the show featured performances by artists including Beyoncé, P!nk, The Killers, Estelle, Kanye West and Kid Rock. Additionally, MTV underlined its commitment to multi-platform content with a live webcast hosted by Perez Hilton. Over 100 million votes were cast across eleven categories in 2008, and there were a total of 4,030,269 unique visitors to the Awards’ dedicated website at www.mtvema.com.
About MTV Networks International (MTVNI)
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 578 million households, in 162 countries and 33 languages via 166 locally programmed and operated TV channels and more than 350 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).
London, UK – Let the challenge begin! Apply now for the second annual Sony Ericsson FanWalk experience at www.fanwalk.tv for the chance to attend the 2009 MTV Europe Music Awards and win the ultimate prize of presenting an Award live on stage. Sony Ericsson is partnering with MTV Networks International for the fourth time, to offer all music lovers this once-in-a-lifetime music adventure that will see 100 dedicated fans walk from Hamburg to Berlin, from October 27 to November 5.
An unforgettable experience, a music adventure, a thrilling challenge – and 99 new friends from all over Europe: that is Sony Ericsson’s FanWalk, enabling music enthusiasts to be part of an international movement of fans. Participants will be selected from 15 countries and will walk FanWalk together from Hamburg to Berlin from October 27 to November 5 to join one of this year’s greatest music events – the 2009 MTV Europe Music Awards. FanWalkers will experience friendship and entertainment together. It’s all about establishing new and lasting friendships with people from different cultural and ethnic backgrounds, and forging a sense of unity among music enthusiasts throughout Europe.
On their way to music, FanWalkers will have to overcome exciting challenges to qualify for the MTV Award presentation. For example, in 2008 FanWalkers had to find instruments for free and busk for charity. From karaoke to Halloween, from live gigs to band bowling and singing beside the fireplace, FanWalkers celebrated music like there was no tomorrow.
On arrival in Berlin, the final day of the mission, the 100 FanWalkers will all receive tickets to the 2009 MTV Europe Music Awards and will join their music idols at the legendary after-show party on November 5. But that’s not all: one selected FanWalker will have the unique opportunity to present an MTV Award live on stage.
Robert Styppa, Head of Marketing Western Europe at Sony Ericsson, comments: “Having had a big success with the Sony Ericsson Fanwalk to the MTV Europe Music Awards in 2008 it was logical for us to continue to build on this property in 2009. There continues to be a growing demand for innovation between music and mobile technology, and as the communication entertainment brand we are continuously working towards providing consumers with unlimited entertainment”.
From July 13 to September 11, 2009, music enthusiasts are invited to apply to join FanWalk at www.fanwalk.tv. After the online casting, where candidates have to win at least 50% of the website’s visitors’ votes, Sony Ericsson’s jury will consider the creativity of the profiles and the originality of the answers to create a shortlist of finalists. The jury will then interview a selection of FanWalkers before the final 100 FanWalkers are selected.
Fans not participating can watch FanWalk virtually: daily online updates from and about FanWalkers will provide a captivating multimedia experience. FanWalkers themselves will contribute interviews, photos, videos and travel reports to a collaborative multimedia online diary at www.fanwalk.tv. They will also upload daily blog posts from their Sony Ericsson mobile phones. Direct contact is possible too: FanWalkers will be active on social media platforms like Facebook™, Twitter, hi5 and Bebo.
This year’s official FanWalk song, “Let’s Get It On”, will be provided by up and coming German band Pardon Ms Arden. The band will participate in FanWalk with live performances on various occasions throughout the trip, and the band's members will also tweet and blog with their fans. The song will be featured on the FanWalk TV commercial, which will be broadcast on MTV and online starting Wednesday, July 15 in 15 countries activating FanWalk. "Let's Get It On" will also be available as a preload on Sony Ericsson phones and as a ringtone for downloads.
Legal
© Sony Ericsson Mobile Communications AB, 2009.
The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
About Sony Ericsson:
Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.
About Sony Ericsson FanWalk:
After last year’s enthusiastic feedback and vibrant interaction of applying and participating music fans, Sony Ericsson will bring back FanWalk onto the track. One-hundred hardcore music fans from throughout Europe (Germany, Austria, Switzerland, Norway, Netherlands, Italy, Spain, Portugal, UK, Ireland, Estonia, as well as Turkey, Ukraine and Romania and Greece) will set out on a ten-day, 300-kilometre journey that will take them to one of this year’s greatest music events: the MTV Europe Music Awards. FanWalkers will begin their trek in Hamburg on October 27 and arrive in Berlin on November 5. Along the way, they’ll experience adventures together, overcome challenges and celebrate plenty of parties. On the evening of the big event, one lucky FanWalker will present an MTV Award to one of the prizewinning artists. Anyone who wants to know more details about FanWalk, or who wants to find out how they can be part of this exciting music adventure, can simply go to www.fanwalk.tv and sign in.
The Application Procedure:
The candidates must first make the cut at the online casting, which starts on July 13 on www.fanwalk.tv. Anyone who thinks they have what it takes to be a FanWalker can log in and prove why they – of all people – absolutely must be part of this once-in-a-lifetime adventure. There are three steps to take to become a FanWalker: First, each candidate who wants to sign up for FanWalk has to create his or her individual profile on www.fanwalk.tv. Friends, acquaintances and the website’s visitors can vote for their favourite profiles. To become part of FanWalk, the candidates have to win at least 50% of the “Off to Berlin” votes by the closing day. Afterwards, Sony Ericsson’s jury considers the creativity of the profiles and the originality of the answers to an application task. Finally, the jury will interview the field of candidates before the 100 FanWalkers are nominated.
About MTV Europe Music Awards:
The 2009 MTV Europe Music Awards is one of the most prestigious live music events. The 2008 Awards were held in Liverpool and were broadcast in over 40 countries. Hosted by Katy Perry, the show featured performances by artists including Beyoncé, P!nk, The Killers, Estelle, Kanye West and Kid Rock. Additionally, MTV underlined its commitment to multi-platform content with a live webcast hosted by Perez Hilton. Over 100 million votes were cast across eleven categories in 2008, and there were a total of 4,030,269 unique visitors to the Awards’ dedicated website at www.mtvema.com.
About MTV Networks International (MTVNI)
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 578 million households, in 162 countries and 33 languages via 166 locally programmed and operated TV channels and more than 350 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).
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