Launched the first partnership initiative MTS-Ukraine and Vodafone
Mobile operator MTS-Ukraine in the strategic partnership between the MTS and the international mobile operator Vodafone, has announced the start of the first partnership in the field of marketing communications and advertising.
MTS-Ukraine is beginning a large-scale advertising campaign, which formed the basis for the development of the original group of companies, Vodafone. The advertising campaign on the roaming capabilities for subscribers of MTS-Ukraine is taking place throughout the country from July to August 2009 and will use these channels of communication such as outdoor advertising, TV advertising, advertising in print media, online and BTL-activity.
According to the Ukrainian operator, cooperation in the field of promotion was the first concrete step in the partnership MTS and Vodafone. In addition, the two companies provided for collaboration in the development of innovative products and services to subscribers. In particular, the best practices of Vodafone, including technical advice, marketing material, can be used in the MTS at a stage when you start to develop a range of services across all functional areas for the mass, and for the business segment.
MTS-Ukraine is beginning a large-scale advertising campaign, which formed the basis for the development of the original group of companies, Vodafone. The advertising campaign on the roaming capabilities for subscribers of MTS-Ukraine is taking place throughout the country from July to August 2009 and will use these channels of communication such as outdoor advertising, TV advertising, advertising in print media, online and BTL-activity.
According to the Ukrainian operator, cooperation in the field of promotion was the first concrete step in the partnership MTS and Vodafone. In addition, the two companies provided for collaboration in the development of innovative products and services to subscribers. In particular, the best practices of Vodafone, including technical advice, marketing material, can be used in the MTS at a stage when you start to develop a range of services across all functional areas for the mass, and for the business segment.
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