G2 Expands Global Planning Capability; Jim Taylor Named Global Communications Planning Director
Joins Leading Marketing Services Agency from Mediaedge:cia in Newly Created Position.
NEW YORK, -- G2, a top five global marketing communications agency, announced that Jim Taylor has been appointed to the newly created position of Global Communications Planning Director. Reporting directly to Jonathan Dodd, G2's Global Director of Strategy, Taylor will be responsible for driving G2's communications planning offer across key clients and the G2 international network.
Taylor is one of the world's leading authorities on communications planning. He has worked in both the UK and South Africa, for Ogilvy & Mather and McCann Erickson. In 1998, whilst in South Africa, he co-founded Nota Bene, a highly-regarded and successful strategic communications planning agency. Most recently he was Communications Planning Director and Retail Director, EMEA for Mediaedge:cia (MEC) - where he pioneered their global planning process in addition to setting up the agency's European division of their trade and shopper marketing offer, MEC Retail. An acclaimed author, Taylor has also published two books; Space Race and more recently Rigorous Magic - both on the topic of brand communications.
Commenting on Taylor's appointment, Joe Celia, Global Chairman & CEO, G2 Worldwide said, "As a multi-disciplinary agency involved in making strategic and executional recommendations to clients along the 'purchase decision journey', the ability to assist clients in making the right communications choices is a core part of G2's offer. In Jim, we have one of the world's best thought leaders in communications planning and I am delighted to have him join our team."
Of his new role Taylor said, "Nowadays, as a pre-requisite to creating bolder, fresher, more focused and more effective communication plans, it's vital that we start to integrate communication in every way, across consumer and shopper, analogue and digital, message and media, and all communication disciplines. G2 is the right agency to do this. I am delighted to be joining one of the most dynamic agencies in the industry today, and look forward to working with Jonathan and the team as well as the G2 client-base, as we further develop G2's proprietary strategic planning offer."
About G2
G2 is a top five global marketing agency, dedicated to brand building beyond advertising. Using deep marketplace and consumer insights, innovative marketing techniques and emerging media and technologies, G2 leverages brand communications across multiple touchpoints to achieve greater connectivity and impact. G2 offers services in digital communications, direct marketing, data analytics, shopper marketing, design and promotional marketing. With 86 offices in 42 countries around the world, clients include: Adobe, The Coca-Cola Company, Heineken, Kodak, Kraft, Mars, Nokia, Pfizer, Procter & Gamble and Volkswagen. G2 is a member of WPP (NASDAQ: WPPGY). For more information, please visit http://www.g2.com.
NEW YORK, -- G2, a top five global marketing communications agency, announced that Jim Taylor has been appointed to the newly created position of Global Communications Planning Director. Reporting directly to Jonathan Dodd, G2's Global Director of Strategy, Taylor will be responsible for driving G2's communications planning offer across key clients and the G2 international network.
Taylor is one of the world's leading authorities on communications planning. He has worked in both the UK and South Africa, for Ogilvy & Mather and McCann Erickson. In 1998, whilst in South Africa, he co-founded Nota Bene, a highly-regarded and successful strategic communications planning agency. Most recently he was Communications Planning Director and Retail Director, EMEA for Mediaedge:cia (MEC) - where he pioneered their global planning process in addition to setting up the agency's European division of their trade and shopper marketing offer, MEC Retail. An acclaimed author, Taylor has also published two books; Space Race and more recently Rigorous Magic - both on the topic of brand communications.
Commenting on Taylor's appointment, Joe Celia, Global Chairman & CEO, G2 Worldwide said, "As a multi-disciplinary agency involved in making strategic and executional recommendations to clients along the 'purchase decision journey', the ability to assist clients in making the right communications choices is a core part of G2's offer. In Jim, we have one of the world's best thought leaders in communications planning and I am delighted to have him join our team."
Of his new role Taylor said, "Nowadays, as a pre-requisite to creating bolder, fresher, more focused and more effective communication plans, it's vital that we start to integrate communication in every way, across consumer and shopper, analogue and digital, message and media, and all communication disciplines. G2 is the right agency to do this. I am delighted to be joining one of the most dynamic agencies in the industry today, and look forward to working with Jonathan and the team as well as the G2 client-base, as we further develop G2's proprietary strategic planning offer."
About G2
G2 is a top five global marketing agency, dedicated to brand building beyond advertising. Using deep marketplace and consumer insights, innovative marketing techniques and emerging media and technologies, G2 leverages brand communications across multiple touchpoints to achieve greater connectivity and impact. G2 offers services in digital communications, direct marketing, data analytics, shopper marketing, design and promotional marketing. With 86 offices in 42 countries around the world, clients include: Adobe, The Coca-Cola Company, Heineken, Kodak, Kraft, Mars, Nokia, Pfizer, Procter & Gamble and Volkswagen. G2 is a member of WPP (NASDAQ: WPPGY). For more information, please visit http://www.g2.com.
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