iGoDigital Introduces 'BuzzeR' - a Social Media Influence Index - Within Its Market Leading Merchandising Platform
Consumers can now read relevant Social Media commentary and statistics within on-site Product Recommendations, with direct links to relevant user comments, inspiring new purchases and helping shoppers easily gauge real-time feedback.
INDIANAPOLIS, -- iGoDigital, the market and technology leader in personalized product recommendations, announced the launch of "BuzzeR" a Social Media Influence Index which provides visibility into the real-time consumer conversations occurring on social media websites such as Twitter and Facebook. Consumers will now be able to tap into the thoughts and opinions of their peers when evaluating a product recommendation generated by the industry leading iGoDigital Customer Intelligence Engine.
"After serving billions of product recommendations for some of the world's leading brands, we understand the need to merge a personalized site experience with the power of word-of-mouth communication," said Eric Tobias, founder and President of iGoDigital. "BuzzeR" - a Social Media Influence Index taps into the power of word of mouth to make a direct connection between a website's product catalog and the conversations occurring in real-time across the social networks. By introducing the ability to link our personalized product recommendations to these real-time conversations, retailers using iGoDigital's Product Recommendation Platform can now further engage with their consumers in a very transparent way."
How it Works
The iGoDigital Personalized Product Recommendation platform helps online retailers increase revenue and Average Order Value (AOV) by automatically displaying the most relevant products from the product catalog to each individual shopper. These recommendations are presented across several areas of the site, including the homepage, category pages, search pages, product pages, and the shopping cart. As the iGoDigital Customer Intelligence Engine observes user behavior, it tailors the product recommendations to match the intent of each user. With the addition of "BuzzeR", a Social Media Influence Index, the iGoDigital product recommendation platform now displays additional product information, such as the number of mentions on Twitter within the past 24 hours or the Social Media Buzz Rating, and displays this information within the key pages of the site. This allows iGoDigital to utilize product trends within its recommendation methodology and it allows consumers to gauge the conversations occurring around a particular product to reinforce the quality of the automated recommendations.
About iGoDigital
iGoDigital provides a suite of web-based commerce tools designed to increase the value of every customer interaction by emulating and, in many cases, improving the in-store shopping experience. iGoDigital currently serves many of the world's most successful and respected brands, including Best Buy, Walmart, Amazon, Nokia, Cisco, and Dell. The company's Software as a Service (SaaS) platform provides a comprehensive, fully-integrated, and highly extensible product recommendation and social commerce solution that drives online retail. iGoDigital uses its Customer Intelligence Engine to drive the most accurate and actionable product recommendation platform by constantly updating, assessing, and optimizing online and offline data to increase the value of every interaction a customer has with your brand.
iGoDigital was named to the 2008 "Inc 500" of the fastest growing private companies. The company is headquartered in Indianapolis, IN. For more information, please visit the company's Web site at www.iGoDigital.com or follow us on Twitter at twitter.com/igodigital .
INDIANAPOLIS, -- iGoDigital, the market and technology leader in personalized product recommendations, announced the launch of "BuzzeR" a Social Media Influence Index which provides visibility into the real-time consumer conversations occurring on social media websites such as Twitter and Facebook. Consumers will now be able to tap into the thoughts and opinions of their peers when evaluating a product recommendation generated by the industry leading iGoDigital Customer Intelligence Engine.
"After serving billions of product recommendations for some of the world's leading brands, we understand the need to merge a personalized site experience with the power of word-of-mouth communication," said Eric Tobias, founder and President of iGoDigital. "BuzzeR" - a Social Media Influence Index taps into the power of word of mouth to make a direct connection between a website's product catalog and the conversations occurring in real-time across the social networks. By introducing the ability to link our personalized product recommendations to these real-time conversations, retailers using iGoDigital's Product Recommendation Platform can now further engage with their consumers in a very transparent way."
How it Works
The iGoDigital Personalized Product Recommendation platform helps online retailers increase revenue and Average Order Value (AOV) by automatically displaying the most relevant products from the product catalog to each individual shopper. These recommendations are presented across several areas of the site, including the homepage, category pages, search pages, product pages, and the shopping cart. As the iGoDigital Customer Intelligence Engine observes user behavior, it tailors the product recommendations to match the intent of each user. With the addition of "BuzzeR", a Social Media Influence Index, the iGoDigital product recommendation platform now displays additional product information, such as the number of mentions on Twitter within the past 24 hours or the Social Media Buzz Rating, and displays this information within the key pages of the site. This allows iGoDigital to utilize product trends within its recommendation methodology and it allows consumers to gauge the conversations occurring around a particular product to reinforce the quality of the automated recommendations.
About iGoDigital
iGoDigital provides a suite of web-based commerce tools designed to increase the value of every customer interaction by emulating and, in many cases, improving the in-store shopping experience. iGoDigital currently serves many of the world's most successful and respected brands, including Best Buy, Walmart, Amazon, Nokia, Cisco, and Dell. The company's Software as a Service (SaaS) platform provides a comprehensive, fully-integrated, and highly extensible product recommendation and social commerce solution that drives online retail. iGoDigital uses its Customer Intelligence Engine to drive the most accurate and actionable product recommendation platform by constantly updating, assessing, and optimizing online and offline data to increase the value of every interaction a customer has with your brand.
iGoDigital was named to the 2008 "Inc 500" of the fastest growing private companies. The company is headquartered in Indianapolis, IN. For more information, please visit the company's Web site at www.iGoDigital.com or follow us on Twitter at twitter.com/igodigital .
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