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Motorola Powers Advanced Video On Demand Services for JBTN Subscribers

Jiangsu Broadcasting Television Network deploys Motorola’s market-proven Video Servers and TSX1000 Back office; New expansion contract making Jiangsu one of the largest Video On Demand deployment sites in China.

BEIJING – Motorola Inc. (NYSE: MOT) Home and Networks Mobility announced that Jiangsu Broadcasting Television Network Corp. Ltd. (JBTN), one of the largest Multi-Service Operators (MSOs) in China, has deployed Motorola’s end-to-end on demand video solution. The new expansion project enables JBTN to deliver high-performance and cost-effective Video on Demand (VOD) and Time-Shifted TV services to a wider group of subscribers, making Jiangsu one of the largest VOD deployment sites in China.

Motorola will provide its end-to-end VOD solution including the B-1 Video Server, the world’s most widely deployed solid state video server, and the new B-3 Video Server. The solution also includes the TSX1000 On Demand Management Application for VOD back office functions and CPS1000 Content Propagation System to centralize content libraries and reduce storage costs. The expansion project will enable JBTN to deliver high-quality on demand services, such as VOD and Time-Shifted TV services.

Earlier in July, Motorola was also awarded a contract by JBTN to deploy its VOD solution in Kunming city. It is the first inter-provincial project of JBTN in China’s VOD market. With the implementation of these two projects, JBTN can enable a VOD platform that supports the equivalent of 69,000 standard definition video streams.

"These latest milestones demonstrate not only our commitment to enable Chinese cable operators to deliver revenue generating applications and solutions but also the advantages of our end-to-end on demand video solution," said Drina Yue, vice president, Motorola Home and Networks Mobility Regional Management, Asia Pacific. “We are very pleased to continue supporting JBTN to meet the growing needs for personalized media experiences. Because of our proven success in the region, Chinese cable operators have turned to Motorola to enable these services. We are expecting more opportunities in China’s fast growing VOD market. ”

Motorola has been working with JBTN on the VOD deployment in Jiangsu province for more than two years. Following the VOD contract in 2008, this expansion opens a new chapter in the cooperation between Motorola and JBTN. These two projects also reinforce Motorola’s commitment to the China market, where customers for Motorola’s on demand products include four of the country’s largest video providers.

Motorola’s On Demand Solution
Motorola’s on demand portfolio leverages Adaptive Media Management to provide a flexible and cost-efficient solution that supports a wide variety of deployment models for the global market. The solution is comprised of B-1 and B-3 Video Servers, the TSX1000 On Demand Management Platform and CPS1000 Content Propagation System,

Motorola’s solid-state on demand servers, including the B-1 and B-3, provide flexible, reliable and high-performance platforms for VOD, Time-Shifted TV, Network-based Digital Video Recording (nDVR), On Demand Ad Insertion and other advanced services. The Motorola B-1, the world’s most widely deployed solid-state on demand server, is a highly scalable platform that offers carrier-class reliability and targets medium to very large streaming sites. Motorola’s B-3 leverages industry-standard hardware to create a high-performance, highly scalable and fault tolerant server. Designed to address small- to medium-sized streaming sites, Motorola’s B-3 complements the Motorola B-1.

The Motorola’s TSX1000 On Demand Management Platform is a VOD back office solution that supports advanced on demand video services. The TSX100 provides an open, scalable, and flexible solution for implementing an on demand infrastructure, including asset management, session and resource management and billing mediation.

The CPS1000 Content Propagation System manages the distribution of content and stream allocation within a cluster of on demand servers, optimizing storage, streaming, and network resources and improving fault resiliency.

For more details about Motorola’s VOD solution, please visit the VOD section of Motorola’s website.

About Jiangsu Broadcasting Television Network Corp. Ltd.
Jiangsu Broadcasting Television Network Corporation Limited (JBTN) was established jointly by 17 sponsor companies in Jiangsu and other provinces on April 29, 2008 with the approval of Jiangsu provincial party committee and government. JBTN is a large state-controlled company of broadcasting television culture and the largest local broadcasting television network operator in Jiangsu province. The company exercises a single-level legal person system, independent operation and accounting, and assumes sole responsibility for its profits or losses. It has subsidiary companies in the cities under jurisdiction of the province, with a registered capital of RM\B 6.8 billion.

There are 13 district and city level broadcasting television networks, and 66 county (city, region) level ones equipped with independent front ends in Jiangsu province. Currently there are 15.105 million cable subscribers and 8 million digital TV subscribers on the county and above level. The number of interactive TV subscribers has reached 300,000.

JBTN established 13 district and city level subsidiary companies by integrating the 13 district and city level networks at the end of 2008. The company plans to complete the integration of the 66 county (city, region) level broadcasting television networks equipped with independent front ends by the end of 2009. Ultimately JBTN intends to build a “nationwide largest, worldwide third largest” broadcasting television network that delivers services to about 17 million subscribers.

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