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Review of GSM/UMTS-handset Sony Ericsson T707

Mobile-review have posted a review of the Sony Ericsson T707. Here is their final impression.

The Sony Ericsson T707 doesn't bring anything new to the table with its moderately strong vibro alert, a bit too loud ring tones and decent call quality.

The T707 retails for 180-200 Euro without contract, which is just flat out bewildering - it's a rip-off. Phones released months ago from their rivals offer more punch for less money and sometimes are even more fashionable. It seems like the T707 was originally designed as a reaction to the Nokia 6600 Fold but it's way, way too late. The current generation of this sort of phones is much more powerful than the T707 and cheaper at that - they rarely retail for more than 100-150 Euros. That's why I have no idea what Sony Ericsson are counting on with this phone and this price tag. Judging from the orders volume, it'll become a niche product, much like the Sony Ericsson W995. Those who are in the market for a classy looking phone with a decent price/quality ratio, should rather get the Sony Ericsson W980, given the fact that most retailers are dumping it right now (even though it's an all-around interesting solution that is way more feature-rich than the T707). Had Sony Ericsson given their "brand-new" T707 a more reasonable price tag, it would have had a chance for some modest sales; but as it stands today, it's doomed.

See for yourself: the entry-level Nokia 2720 Fold that looks more or less the same will land on most markets at the price point of 55 Euro this September.

The Nokia 3710 Fold that turns out to be nearly identical to the T707 will boast a price tag of 140 Euro in September as well.

P.S. While reading some documents on the T707's positioning and promotional campaign, I couldn't get rid of the feeling that either they were written by people you had little to no understanding of how the market works, or the company was going downhill and these things didn't really matter. But it all made me utterly sad - when Miles Flint was at the helm, such profanities were downright impossible.

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