Russia Market WID and smartphones for the first half of 2009
Analytical Group SmartMarketing published the main results of the study of Russia and WID market smartphones in the first half of 2009 Following the period of total sales WID devices and smartphones on the market of Russia amounted to 676,000 units, while sales actually WID (communicators, PDAs, Internet tablets ) amounted to 165,000 units (24.4%), the share of smartphones had 511,000 units (75.6%).
In absolute terms when compared with the results of I half-year 2008 market index dropped about two and a half times. Noticeably affected segment of the WID. Sector smartphones, traditionally more inert, suffered less, mainly due to positioning in the lower price niche. In the segment of the WID includes all devices having a large and / or touch screen, as well as the alphabetic keyboard, a segment of "smartphones" including devices with no touch screen and numeric keypad (they are mostly based device platform Symbian, but also with some models Linux).
Quarterly dynamics of the market in the context of the commodity structure remained high. In comparison with sales of the first quarter, sales in the II quarter of 2009 inspire cautious optimism. To talk about restoring the market prematurely, but the trend is obvious (120400 devices in the I quarter of 2009 and 442,400 units in II quarter 2009) - The growth of slightly less than doubled in absolute terms. Ten leaders of the market WID in the first half of 2009: Samsung (31,31%), Apple (29,49%), HTC (13,35%), GIGABYTE (6,49%), RoverPC (4,31% ), ASUS (3,4%), Mio (3,11%), Acer / E-TEN (2,73%), Nokia (2,3%), Sony Ericsson (1,76%).
From WID to reduce sales were hurt, first and foremost, suppliers, bet on non-technological advantages (style, fashion, mobile lifestyle, etc.). This is connected with the general decline of interest in the "glossy" theme and material difficulties in purchasing the audience, which, in fairness, was oriented marketing policies such brands as Apple. Another market leader - HTC in 2008 deposed its product line in the upper-premium segment, which also slowed down the impact on sales results during the crisis period.
Despite the fact that the iPhone has the second highest sales volume among devices WID, is easy to see that some predictions about its unequivocal superiority is not justified. Also note that the majority of iPhone sales in the first half of 2009 inspired by the actions of operators and retailers are actively trying to sell off stocks last year's iPhone 3G.
High percentage of Samsung brand due to both an effective marketing activity vendor, and oiled sales channels (up to the preference in some retail chains). Mark HTC by the end of the first half of 2009 recovering from the failure of a few sales in the IV quarter of 2008 and I quarter of 2009, due to, firstly, the introduction of new models, and secondly, the natural "clean" channels from last year's fund . From our point of view, we can expect further "correcting" the situation for the brand in the second half, but will remain fairly strong "pressure" from other market leaders (primarily, Samsung).
In general, the dynamics of the market WID and smartphones positive. Sales of devices is gradually increasing. Of the trends that determine the development of the market in the short term, it should be noted, first of all, the emergence in Russia of the first devices based on the platform Android. Preliminary estimates of analysts SmartMarketing share of devices based on this operating system in the III quarter of 2009 (models HTC Hero and Highscreen PP5420) will be about 1% by the end of the year, that figure could reach 4-6% of the total market WID.
The share of the Windows Mobile platform can grow in connection with the announcement of Windows Mobile 6.5 and new models of devices based on this OS, as well as a massive drop in prices of stock on hand the previous generation. Symbian share in the segment of WID, estimated SmartMarketing, will experience a negative trend, due to changes in consumer preferences of the mass market and the complexities of competition WID device core vendor Symbian - Nokia - with more powerful and functionally rich WID-solutions on other platforms. Thus, another attempt by Nokia to go in the segment of high-power devices, with the release of Nokia N97, was not too successful. Growth in market share iPhone will also be minor. In addition to the disappearance of the factor of "primary demand" for the brand, it is also associated with a noticeable downsizing of the operator's marketing activity for the first model of iPhone 3G, as well as the delayed appearance of the next model of iPhone 3Gs in Russia market.
In absolute terms when compared with the results of I half-year 2008 market index dropped about two and a half times. Noticeably affected segment of the WID. Sector smartphones, traditionally more inert, suffered less, mainly due to positioning in the lower price niche. In the segment of the WID includes all devices having a large and / or touch screen, as well as the alphabetic keyboard, a segment of "smartphones" including devices with no touch screen and numeric keypad (they are mostly based device platform Symbian, but also with some models Linux).
Quarterly dynamics of the market in the context of the commodity structure remained high. In comparison with sales of the first quarter, sales in the II quarter of 2009 inspire cautious optimism. To talk about restoring the market prematurely, but the trend is obvious (120400 devices in the I quarter of 2009 and 442,400 units in II quarter 2009) - The growth of slightly less than doubled in absolute terms. Ten leaders of the market WID in the first half of 2009: Samsung (31,31%), Apple (29,49%), HTC (13,35%), GIGABYTE (6,49%), RoverPC (4,31% ), ASUS (3,4%), Mio (3,11%), Acer / E-TEN (2,73%), Nokia (2,3%), Sony Ericsson (1,76%).
From WID to reduce sales were hurt, first and foremost, suppliers, bet on non-technological advantages (style, fashion, mobile lifestyle, etc.). This is connected with the general decline of interest in the "glossy" theme and material difficulties in purchasing the audience, which, in fairness, was oriented marketing policies such brands as Apple. Another market leader - HTC in 2008 deposed its product line in the upper-premium segment, which also slowed down the impact on sales results during the crisis period.
Despite the fact that the iPhone has the second highest sales volume among devices WID, is easy to see that some predictions about its unequivocal superiority is not justified. Also note that the majority of iPhone sales in the first half of 2009 inspired by the actions of operators and retailers are actively trying to sell off stocks last year's iPhone 3G.
High percentage of Samsung brand due to both an effective marketing activity vendor, and oiled sales channels (up to the preference in some retail chains). Mark HTC by the end of the first half of 2009 recovering from the failure of a few sales in the IV quarter of 2008 and I quarter of 2009, due to, firstly, the introduction of new models, and secondly, the natural "clean" channels from last year's fund . From our point of view, we can expect further "correcting" the situation for the brand in the second half, but will remain fairly strong "pressure" from other market leaders (primarily, Samsung).
In general, the dynamics of the market WID and smartphones positive. Sales of devices is gradually increasing. Of the trends that determine the development of the market in the short term, it should be noted, first of all, the emergence in Russia of the first devices based on the platform Android. Preliminary estimates of analysts SmartMarketing share of devices based on this operating system in the III quarter of 2009 (models HTC Hero and Highscreen PP5420) will be about 1% by the end of the year, that figure could reach 4-6% of the total market WID.
The share of the Windows Mobile platform can grow in connection with the announcement of Windows Mobile 6.5 and new models of devices based on this OS, as well as a massive drop in prices of stock on hand the previous generation. Symbian share in the segment of WID, estimated SmartMarketing, will experience a negative trend, due to changes in consumer preferences of the mass market and the complexities of competition WID device core vendor Symbian - Nokia - with more powerful and functionally rich WID-solutions on other platforms. Thus, another attempt by Nokia to go in the segment of high-power devices, with the release of Nokia N97, was not too successful. Growth in market share iPhone will also be minor. In addition to the disappearance of the factor of "primary demand" for the brand, it is also associated with a noticeable downsizing of the operator's marketing activity for the first model of iPhone 3G, as well as the delayed appearance of the next model of iPhone 3Gs in Russia market.
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