Sony Ericsson will support the FIFA World Cup 2010

Sony Ericsson announces the launch of a global campaign «12-th player» in the sponsorship of FIFA World Cup 2010 in South Africa. In addition, Sony Ericsson mobile phone has become the official 2010 FIFA World Cup. All fans will be able to create and share their own content either during the World Cup through the site www.sonyericsson.com / extraman, either directly through the phone Sony Ericsson.

The central issue will take place in 2010, an application that will be a football fun in the mobile phone. It will give fans instant access to video with the most beautiful moments of World Cup qualifying matches and friendly matches in preparation for the FIFA World Cup, as well as football news from the resource www.fifa.com and games. In addition, fans will be able to share the bright football moments with friends, using applications in social networks, installed in the phone.