MID demand most likely to be fulfilled by smartphones, says The Information Network
Intel's Atom processor is being redesigned as a system on a chip (SoC) and will be manufactured by TSMC in an effort to win the mobile Internet device (MID) market. But the investment may not be economically viable, according to The Information Network.
At the 2009 Intel Developer Forum, Intel demonstrated how serious it is about pushing its Atom-based SoC platforms into an increasing number of consumer product categories when chief executive Paul Otellini predicted "a future where Intel ships more SoC cores than standard PC cores." The company has more than a dozen 32nm SoCs in development using the Atom core and a common set of libraries and interconnect models, he said. They will be manufactured by TSMC.
"Is all that investment by Intel going to pay for itself? Just how big is the market for MID anyway?" asked Dr Robert Castellano, president of The Information Network. "It's all in the definition and there are varying definitions of MID. We used a more-or-less industry-wide definition in which a MID as a portable device with an always-connectable Internet or area network connectivity, a maximum display of 8-inches in the diagonal dimension, and a full day's worth of battery life under typical usage scenarios. Guess what, the entire MID market is nearly all smartphones."
At the 2009 Intel Developer Forum, Intel demonstrated how serious it is about pushing its Atom-based SoC platforms into an increasing number of consumer product categories when chief executive Paul Otellini predicted "a future where Intel ships more SoC cores than standard PC cores." The company has more than a dozen 32nm SoCs in development using the Atom core and a common set of libraries and interconnect models, he said. They will be manufactured by TSMC.
"Is all that investment by Intel going to pay for itself? Just how big is the market for MID anyway?" asked Dr Robert Castellano, president of The Information Network. "It's all in the definition and there are varying definitions of MID. We used a more-or-less industry-wide definition in which a MID as a portable device with an always-connectable Internet or area network connectivity, a maximum display of 8-inches in the diagonal dimension, and a full day's worth of battery life under typical usage scenarios. Guess what, the entire MID market is nearly all smartphones."
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