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One Size Does Not Fit All

Technologies designed to meet a wide variety of communications needs.

Smartphone users are not all the same; they have extremely different characteristics and priorities.
The choice of one product rather than another is broadly determined by how much that particular device meets the user’s needs: some users seek a sophisticated and powerful product purely for business use, some choose a product to keep in touch with their world, and there are those who prefer a stylish or glamorous look.

Following extensive market research on user expectations and the relationship between accessibility and content, Acer now presents two new product lines – beTouch and neoTouch – designed to cater for diversified targets and types of use.

The new product lines have a single common denominator: touch.

The two lines are designed to be cutting-edge devices for everyone, not only a limited elite class of users. From now on, anyone can access applications and services online with a simple touch of the finger.

beTouch
The beTouch line brings energy, colour, and warmth to the smartphone world and is destined to light up the lives of active and dynamic individuals who want to change their method of communicating. For this reason, the line is graphically represented by the colour orange, chosen as it is as vibrant and joyous as the beTouch itself.

Style-conscious people who constantly seek out fashion and the latest innovations choose their smartphone so that it reflects their own personality; people who focus directly on design and ease of use, but also insist on a mobile access to Internet to keep in touch with friends. People who won’t settle for anything less than a trendy and colourful device like the Acer beTouch E100/101.

If you prefer efficiency and immediacy, on the other hand, there is the beTouch E200. This smartphone features a slide down keyboard, making it the ideal choice for those who require constant connection with their workplace and friends who yet prefer simple and intuitive communications.

It’s the perfect combination of a traditional mobile phone and a highly advanced smartphone.

neoTouch
Acer, for its top of the line model for processing power, graphic capabilities and comprehensive connectivity, has chosen the elegance of brown to represent it because brown is a colour that evokes sophistication, taste, decisiveness and solidity.
The Acer neoTouch is a fast and powerful device, complete and versatile, but at the same time attractive and easy to use. It is Acer’s response to those trendy and demanding users who are perfectly at ease with technology and who only choose devices that fully satisfy their expectations in terms of communications, information, and entertainment.

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