Piracy in the App Store (from 360iDev)
A Brief Overview:
A few months after the launch of the App Store, developers began reporting unexplained spikes in their new user numbers, spikes that were completely irreconcilable with iTunes Connect reporting on new downloads. After investigating, it unfortunately became clear that this wasn’t an error in our reporting, but instead was due to application piracy.
To help developers better understand their traffic (and to cut down on customer support requests!), Pinch Media introduced jailbroken phone and pirated application detection to our analytics library and reports this June. We wanted to get developers a better handle on where their users were coming from, as well as some insights into the costs of piracy – both in terms of lost sales and in infrastructure costs, since many applications have a server back-end.
Click to read full article
A few months after the launch of the App Store, developers began reporting unexplained spikes in their new user numbers, spikes that were completely irreconcilable with iTunes Connect reporting on new downloads. After investigating, it unfortunately became clear that this wasn’t an error in our reporting, but instead was due to application piracy.
To help developers better understand their traffic (and to cut down on customer support requests!), Pinch Media introduced jailbroken phone and pirated application detection to our analytics library and reports this June. We wanted to get developers a better handle on where their users were coming from, as well as some insights into the costs of piracy – both in terms of lost sales and in infrastructure costs, since many applications have a server back-end.
Click to read full article
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