SAMSUNG PARTNERS WITH CURRENT MEDIA TO GENERATE EXCITEMENT FOR SAMSUNG MOBILES BY ENGAGING CONSUMERS
- Innovative Marketing Program Called Viewer Created Advertising Messages (VCAM) Taps Global Consumers to Help Promote “Blue Earth” Samsung’s First Eco-Friendly Full Touch Phone.
SEOUL, KOREA / SAN FRANICSCO, USA - Samsung Electronics Co., Ltd. and Current Media have partnered to support the global launch of Samsung Mobile’s innovative environmentally friendly touch screen phone, Blue Earth. Leveraging Current Media’s successful Viewer Created Advertising Messages (VCAM) platform, the Blue Earth campaign will invite consumers in the United Kingdom and Italy to produce Samsung Mobile’s next television commercial.
Developing a VCAM for international distribution is a first for both companies and illustrates the growing trend of global marketers engaging consumer segments in multiple countries with consistent messages via interactive campaign platforms. Through its partnership with Current Media, Samsung hopes to harness globally minded creative communities to develop authentic messaging about Blue Earth that would appeal to eco-friendly consumers across the world.
“Through this campaign, we expect to generate excitement on Samsung Blue Earth, the innovative eco-friendly mobile phone. It is important for us to engage younger, environmentally-conscious consumers with Blue Earth, because the phone can help consumers protect the environment from smart purchasing,” said Younghee Lee, Vice President of Global Marketing at Samsung Electronics. She added, “Samsung recognizes our consumer’s needs for eco-friendly mobile phone and I believe that Blue Earth is the most attractive mobile phone for today’s environmentally conscious consumers. Samsung Mobile will continue to offer a wow experience to our consumers and fulfill their unmet needs.”
Blue Earth provides the high-end features expected by modern mobile users while leveraging an ecologically sound manufacturing and charging process. Along with its beautiful rounded form factor and stunning blue color, Blue Earth includes a full-touch screen and the latest multimedia features such as a 3.2 megapixel camera, music player and more. Samsung Blue Earth minimizes consumers’ carbon footprints by using recycled plastic, and offering a 5-star energy efficient charger and an additional solar powered charging panel on the backside of the phone. Samsung expects users to reduce their carbon consumption significantly by just choosing Samsung Blue Earth as their daily mobile phone.
“We applaud Samsung Mobile’s innovation in leverage VCAM to promote “Blue Earth”,” said Ken Ripley, Executive Vice President of Advertising Sales, Current Media “We know highly engaged influential consumers will no doubt further Samsung’s commitment to eco-friendly initiatives by sharing a genuine perspective for their innovative new product.”
The Blue Earth VCAM campaign is open for submissions in the United Kingdom and Italy. For more information, please visit www.current.com/groups/samsungmobile.
For more information on Samsung, please visit www.samsungmobile.com
Note to Editors:
About Samsung Blue Earth
Samsung Blue Earth offers lower energy consumption and incorporates eco-friendly materials while also offering the latest multimedia features and stylish design. Blue Earth is made from Post Consumer Material (PCM), extracted from water bottles, which helps reduce fuel consumption and carbon emissions during the manufacturing process. The device, including the charger, is free from harmful substances such as Brominated Flame Retardants (BFR), Polyvinyl Chloride (PVC) and Phthalate.
Blue Earth comes with a unique user interface such as Eco mode, Eco Walk, Eco Calendar, and Eco Tips. The Eco Mode sets screen brightness, backlight duration and Bluetooth to an energy-efficient mode with just one click. The Eco Walk function allows users to count their steps with a built in pedometer and show the CO2 emission by walking instead of using a motor vehicle.
The packaging of Blue Earth is designed to be compact, made from easy-to-recycle paper, and printed in soy ink.
Blue Earth comes with a 5-star energy efficient charger which uses only 0.03W of power in standby mode. Furthermore, by charging with the solar panel located on the back of the phone, users can generate enough power to use the device anytime and anywhere. Solar energy is considered one of the most eco-friendly energy sources and it helps users reduce energy usage from non-renewable sources.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. Is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US $96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com
About Current Media
Current Media is an award-winning multiplatform company dedicated to the in-depth investigation and exploration of the world’s most important, interesting, and entertaining stories. With a fully integrated broadcast and online platform, Current connects its audience with what’s going on in their world through its unique blend of original productions and viewer created media.
SEOUL, KOREA / SAN FRANICSCO, USA - Samsung Electronics Co., Ltd. and Current Media have partnered to support the global launch of Samsung Mobile’s innovative environmentally friendly touch screen phone, Blue Earth. Leveraging Current Media’s successful Viewer Created Advertising Messages (VCAM) platform, the Blue Earth campaign will invite consumers in the United Kingdom and Italy to produce Samsung Mobile’s next television commercial.
Developing a VCAM for international distribution is a first for both companies and illustrates the growing trend of global marketers engaging consumer segments in multiple countries with consistent messages via interactive campaign platforms. Through its partnership with Current Media, Samsung hopes to harness globally minded creative communities to develop authentic messaging about Blue Earth that would appeal to eco-friendly consumers across the world.
“Through this campaign, we expect to generate excitement on Samsung Blue Earth, the innovative eco-friendly mobile phone. It is important for us to engage younger, environmentally-conscious consumers with Blue Earth, because the phone can help consumers protect the environment from smart purchasing,” said Younghee Lee, Vice President of Global Marketing at Samsung Electronics. She added, “Samsung recognizes our consumer’s needs for eco-friendly mobile phone and I believe that Blue Earth is the most attractive mobile phone for today’s environmentally conscious consumers. Samsung Mobile will continue to offer a wow experience to our consumers and fulfill their unmet needs.”
Blue Earth provides the high-end features expected by modern mobile users while leveraging an ecologically sound manufacturing and charging process. Along with its beautiful rounded form factor and stunning blue color, Blue Earth includes a full-touch screen and the latest multimedia features such as a 3.2 megapixel camera, music player and more. Samsung Blue Earth minimizes consumers’ carbon footprints by using recycled plastic, and offering a 5-star energy efficient charger and an additional solar powered charging panel on the backside of the phone. Samsung expects users to reduce their carbon consumption significantly by just choosing Samsung Blue Earth as their daily mobile phone.
“We applaud Samsung Mobile’s innovation in leverage VCAM to promote “Blue Earth”,” said Ken Ripley, Executive Vice President of Advertising Sales, Current Media “We know highly engaged influential consumers will no doubt further Samsung’s commitment to eco-friendly initiatives by sharing a genuine perspective for their innovative new product.”
The Blue Earth VCAM campaign is open for submissions in the United Kingdom and Italy. For more information, please visit www.current.com/groups/samsungmobile.
For more information on Samsung, please visit www.samsungmobile.com
Note to Editors:
About Samsung Blue Earth
Samsung Blue Earth offers lower energy consumption and incorporates eco-friendly materials while also offering the latest multimedia features and stylish design. Blue Earth is made from Post Consumer Material (PCM), extracted from water bottles, which helps reduce fuel consumption and carbon emissions during the manufacturing process. The device, including the charger, is free from harmful substances such as Brominated Flame Retardants (BFR), Polyvinyl Chloride (PVC) and Phthalate.
Blue Earth comes with a unique user interface such as Eco mode, Eco Walk, Eco Calendar, and Eco Tips. The Eco Mode sets screen brightness, backlight duration and Bluetooth to an energy-efficient mode with just one click. The Eco Walk function allows users to count their steps with a built in pedometer and show the CO2 emission by walking instead of using a motor vehicle.
The packaging of Blue Earth is designed to be compact, made from easy-to-recycle paper, and printed in soy ink.
Blue Earth comes with a 5-star energy efficient charger which uses only 0.03W of power in standby mode. Furthermore, by charging with the solar panel located on the back of the phone, users can generate enough power to use the device anytime and anywhere. Solar energy is considered one of the most eco-friendly energy sources and it helps users reduce energy usage from non-renewable sources.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. Is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US $96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com
About Current Media
Current Media is an award-winning multiplatform company dedicated to the in-depth investigation and exploration of the world’s most important, interesting, and entertaining stories. With a fully integrated broadcast and online platform, Current connects its audience with what’s going on in their world through its unique blend of original productions and viewer created media.
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