SRS TruVolume Heavily Preferred During Side-By-Side Volume Leveling Research Study
Consumer Study Indicated SRS TruVolume Outmatched Dolby Volume in Terms of Eliminating Annoying Volume Fluctuations.
SANTA ANA, Calif., -- SRS Labs, Inc. (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced that an independent consumer study conducted by Quicktest/Heakin Research concluded that SRS' TruVolume(TM) audio leveling solution was preferred by a vast majority of survey participants when evaluated against Dolby®( )Volume during a side-by-side blind comparison.
"We're absolutely thrilled about the results discovered through the consumer study conducted by Quicktest/Heakin's Research," said Allen H. Gharapetian, Vice President of Marketing at SRS Labs. "We have been working tirelessly to develop the ultimate and most effective solution aimed at eliminating annoying TV volume fluctuations, and upon seeing the results of this study, we're confident that TruVolume is, hands-down, the best solution in its class."
The July 2009 research study(1)( )determined the following key consumer findings:
•85-percent were aware of, and annoyed by, TV volume fluctuation
•92-percent felt SRS had more consistent volume while channel surfing
•88-percent felt SRS had more consistent volume between the program and the commercials.
•85-percent preferred SRS TruVolume to Dolby Volume
TruVolume allows users to enjoy television programming, music, DVD and Blu-Ray content free from annoying volume fluctuations that are normally encountered when switching between sources, channels, and when programming transitions to commercials. SRS TruVolume is a revolutionary audio solution that provides listeners with a consistently comfortable volume level for a more enjoyable multimedia experience. Listeners simply set the volume to their preferred listening level, sit back and relax.
It was also discovered through this study that 80-percent of those surveyed would be more inclined to purchase a television with a volume leveling solution such as SRS TruVolume, while 71-percent expressed a willingness to pay more upfront for a TV with the technology built-in.
To further promote TruVolume, SRS Labs is running a sweepstakes for a chance to win one of three Samsung HDTVs featuring SRS TruVolume. Participants are asked to vote on how SRS' new "date-gone-bad" TV commercial should end. The sweepstakes will take place October 7 - November 3, 2009. Please visit: www.srslabs.com/truvolume.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.
SANTA ANA, Calif., -- SRS Labs, Inc. (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced that an independent consumer study conducted by Quicktest/Heakin Research concluded that SRS' TruVolume(TM) audio leveling solution was preferred by a vast majority of survey participants when evaluated against Dolby®( )Volume during a side-by-side blind comparison.
"We're absolutely thrilled about the results discovered through the consumer study conducted by Quicktest/Heakin's Research," said Allen H. Gharapetian, Vice President of Marketing at SRS Labs. "We have been working tirelessly to develop the ultimate and most effective solution aimed at eliminating annoying TV volume fluctuations, and upon seeing the results of this study, we're confident that TruVolume is, hands-down, the best solution in its class."
The July 2009 research study(1)( )determined the following key consumer findings:
•85-percent were aware of, and annoyed by, TV volume fluctuation
•92-percent felt SRS had more consistent volume while channel surfing
•88-percent felt SRS had more consistent volume between the program and the commercials.
•85-percent preferred SRS TruVolume to Dolby Volume
TruVolume allows users to enjoy television programming, music, DVD and Blu-Ray content free from annoying volume fluctuations that are normally encountered when switching between sources, channels, and when programming transitions to commercials. SRS TruVolume is a revolutionary audio solution that provides listeners with a consistently comfortable volume level for a more enjoyable multimedia experience. Listeners simply set the volume to their preferred listening level, sit back and relax.
It was also discovered through this study that 80-percent of those surveyed would be more inclined to purchase a television with a volume leveling solution such as SRS TruVolume, while 71-percent expressed a willingness to pay more upfront for a TV with the technology built-in.
To further promote TruVolume, SRS Labs is running a sweepstakes for a chance to win one of three Samsung HDTVs featuring SRS TruVolume. Participants are asked to vote on how SRS' new "date-gone-bad" TV commercial should end. The sweepstakes will take place October 7 - November 3, 2009. Please visit: www.srslabs.com/truvolume.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.
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