AT&T and NYC & Company Announce Two-Year Integrated Advertising and Marketing Agreement
Relationship Launches with NYC Extreme Local Program November 27-December 20.
AT&T* and NYC & Company — the official tourism, marketing, and partnership organization for the City of New York — announced a two-year advertising and marketing agreement which provides an integrated package of marketing assets to allow AT&T and its YELLOWPAGES.COM brand to reach customers throughout New York City. The assets include founding sponsorship of the NYC Official Information Center, search integration on NYC & Company’s Web site (www.nycgo.com), advertising on NYC & Company’s media assets, and sponsorship of NYC Extreme Local — the City’s most fully experiential marketing program to-date which launched on November 27.
“AT&T is excited to work with NYC & Company on a robust, integrated marketing, advertising, and sponsorship campaign that will allow locals and tourists to better connect with New York City and its boroughs,” said Chris Schembri, vice president, AT&T Media Services. “This relationship is a model for what we hope to replicate in cities throughout the country.”
Matt Crowley, chief marketing officer of AT&T Interactive, added: “Teaming with NYC & Company is a natural fit to promote our local interactive search products like YELLOWPAGES.COM and YPmobile, helping millions of locals and tourists discover and navigate New York City. With so much to explore and discover in this amazing city — whether it’s finding a local restaurant, hotel, plumber, or jazz club — consumers can use our online and mobile apps to find and support local business in the great city of New York.”
“New York City, in addition to being the largest and most important business market in the country, is one of the most visible brands in the world,” said George Fertitta, Chief Executive Officer, NYC & Company. “We look forward to working together with AT&T to showcase YELLOWPAGES.COM and YPmobile, the premier local directory and navigation resource for New York City.”
Drawing its name from the intensity and energy of New York City and geared to New Yorkers during the holiday season, NYC Extreme Local features in-depth content for more than 650 stores, shops, restaurants, and cultural attractions in 15 neighborhoods in Manhattan and Brooklyn. As the sponsors of NYC Extreme Local, AT&T and YELLOWPAGES.COM have a branded presence in all media vehicles promoting the program including outdoor media on bus shelters and street pole banners, digital media, integration on the NYC Extreme Local microsite, and branded presence in the program’s custom guidebook and the Official NYC Information Center. In addition, AT&T will be offering special YELLOWPAGES.COM advertising promotions to local New York businesses during the period.
As part of the larger agreement, AT&T will be branded on www.nycgo.com with a customized content section, send-to-phone functionality integration, and site directory powered by YELLOWPAGES.COM for the next two years. In addition, NYC & Company member businesses — which include hotels, restaurants, retailers, and cultural attractions — will have access to special offers for AT&T services through integration at NYC & Company’s Business Card Exchanges and a Small Business Roundtable sponsored by AT&T.
In addition, AT&T and YELLOWPAGES.COM are the lead sponsors of an NYC Extreme Local VIP party on Dec. 4 that will highlight the program’s 15 neighborhoods. The latest mobile handsets from AT&T will be on display and used to capture photos of the event. Guests also can plot their favorite NYC Extreme Local places on a wall-sized YELLOWPAGES.COM map.
For more information about AT&T products and services, visit www.att.com.
For more information on the NYC Extreme Local Program and NYC & Company, visit: www.nycgo.com.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About NYC & Company
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.
AT&T* and NYC & Company — the official tourism, marketing, and partnership organization for the City of New York — announced a two-year advertising and marketing agreement which provides an integrated package of marketing assets to allow AT&T and its YELLOWPAGES.COM brand to reach customers throughout New York City. The assets include founding sponsorship of the NYC Official Information Center, search integration on NYC & Company’s Web site (www.nycgo.com), advertising on NYC & Company’s media assets, and sponsorship of NYC Extreme Local — the City’s most fully experiential marketing program to-date which launched on November 27.
“AT&T is excited to work with NYC & Company on a robust, integrated marketing, advertising, and sponsorship campaign that will allow locals and tourists to better connect with New York City and its boroughs,” said Chris Schembri, vice president, AT&T Media Services. “This relationship is a model for what we hope to replicate in cities throughout the country.”
Matt Crowley, chief marketing officer of AT&T Interactive, added: “Teaming with NYC & Company is a natural fit to promote our local interactive search products like YELLOWPAGES.COM and YPmobile, helping millions of locals and tourists discover and navigate New York City. With so much to explore and discover in this amazing city — whether it’s finding a local restaurant, hotel, plumber, or jazz club — consumers can use our online and mobile apps to find and support local business in the great city of New York.”
“New York City, in addition to being the largest and most important business market in the country, is one of the most visible brands in the world,” said George Fertitta, Chief Executive Officer, NYC & Company. “We look forward to working together with AT&T to showcase YELLOWPAGES.COM and YPmobile, the premier local directory and navigation resource for New York City.”
Drawing its name from the intensity and energy of New York City and geared to New Yorkers during the holiday season, NYC Extreme Local features in-depth content for more than 650 stores, shops, restaurants, and cultural attractions in 15 neighborhoods in Manhattan and Brooklyn. As the sponsors of NYC Extreme Local, AT&T and YELLOWPAGES.COM have a branded presence in all media vehicles promoting the program including outdoor media on bus shelters and street pole banners, digital media, integration on the NYC Extreme Local microsite, and branded presence in the program’s custom guidebook and the Official NYC Information Center. In addition, AT&T will be offering special YELLOWPAGES.COM advertising promotions to local New York businesses during the period.
As part of the larger agreement, AT&T will be branded on www.nycgo.com with a customized content section, send-to-phone functionality integration, and site directory powered by YELLOWPAGES.COM for the next two years. In addition, NYC & Company member businesses — which include hotels, restaurants, retailers, and cultural attractions — will have access to special offers for AT&T services through integration at NYC & Company’s Business Card Exchanges and a Small Business Roundtable sponsored by AT&T.
In addition, AT&T and YELLOWPAGES.COM are the lead sponsors of an NYC Extreme Local VIP party on Dec. 4 that will highlight the program’s 15 neighborhoods. The latest mobile handsets from AT&T will be on display and used to capture photos of the event. Guests also can plot their favorite NYC Extreme Local places on a wall-sized YELLOWPAGES.COM map.
For more information about AT&T products and services, visit www.att.com.
For more information on the NYC Extreme Local Program and NYC & Company, visit: www.nycgo.com.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About NYC & Company
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.
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