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AT&T Offers Fans Opportunity to Become Part of 2010 AT&T Cotton Bowl Classic History

Football Fans Invited to Submit Images for Commemorative 2010 AT&T Cotton Bowl Classic Mosaic, Enter Sweepstakes for Tickets to the 2010 Game.

Want to be a part of one of the most historic bowl games in college football history? AT&T* is now offering fans the chance to make Cotton Bowl Classic history by inviting them to send their images via MMS, email or by uploading them online in the first-ever AT&T Cotton Bowl Classic photo mosaic.

Fans may submit up to 50 pictures per day, and each picture submitted enters the participant for a chance to win tickets to the legendary event on Jan. 2 as the Cotton Bowl kicks off its first game at its new home – Cowboys Stadium.

From now until Sunday, Dec. 27, 2009, fans are encouraged to submit their favorite pictures celebrating the great sport of college football for inclusion in the 2010 AT&T Cotton Bowl Classic logo mosaic. Fans can submit images online at www.att.net/attcottonbowl or via email to photo@attcottonbowlmosaic.com. AT&T wireless customers can also submit via MMS by sending** their image to 6886.

Once an image has been submitted and is approved for content, it will be uploaded into the AT&T Cotton Bowl Classic photo mosaic. All participants will receive a code to go online and track their exact image(s) location on the mosaic, and photo content will be updated daily.

“As football fans prepare for the 2010 game, we are excited to provide them with this unique opportunity to become a part of history and imagery of this classic bowl game, and one that many fans are sure to remember for a lifetime,” said Tim McGhee, executive director, AT&T Corporate Sponsorships. “The 2010 AT&T Cotton Bowl Classic mosaic image will truly capture the great fan base that has made this one of college football’s best experiences.”

In addition, all fans who submit an image will be entered into a pre-game sweepstakes for tickets to the 2010 AT&T Cotton Bowl Classic on Jan. 2. AT&T is awarding two (2) sweepstakes winners four (4) tickets to the game. Five (5) additional winners will receive a Samsung GoTM Netbook.

For AT&T’s 2010 Cotton Bowl Classic sweepstakes, participants must be at least 18 years of age and reside in the 50 United States. Fans may submit up to 50 entries per day. Winners will be randomly selected. By submitting a photo as part of the entry, participants grant permission for the photo to be posted on www.att.net/attcottonbowl or other sponsor-related websites, as well as for promotional purposes. Fans may enter into the sweepstakes without uploading a photo. Winners will be chosen at random and images will not affect the selection process.

For more information on AT&T’s 2010 Cotton Bowl Classic sweepstakes, please visit: www.att.net/attcottonbowl.

SPONSOR: AT&T Operations Inc., One AT&T Plaza, 208 S. Akard, Dallas, TX 75202

SWEEPSTAKES ADMINISTRATOR: The Marketing Arm, Inc, 1999 Bryan Street, Suite 1800, Dallas, TX 75201

ALTERNATE METHOD OF ENTRY: During the promotion period, send an email to photo@attcottonbowlmosaic.com with “Photo” as the subject line and the following information in the body of your email to receive one (1) entry in the sweepstakes: your complete name (first & last), your date of birth, your mailing address (including city, state & zip) and your daytime phone number. If you wish, you may attach an image displaying you with your family and friends celebrating the great sport of college football in a .jpg or .pdf file not exceeding 6MB in size.

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