BlackBerry App World Launches in Australia & New Zealand
Discover, download and enjoy a broad mix of free mobile applications.
Sydney, Australia - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced that BlackBerry App World™ is now available to BlackBerry® smartphone* customers in Australia and New Zealand, bringing together a broad mix of free mobile applications.
Customers can now download BlackBerry App World directly to their smartphone by visiting www.blackberry.com/appworld or mobile.blackberry.com. BlackBerry App World can be conveniently accessed over both Wi-Fi® and mobile phone networks in Australia and New Zealand and it automatically presents customers with the relevant catalog of applications available for their specific BlackBerry smartphone model.
“BlackBerry App World makes it very easy for our customers to discover and download a wide variety of applications for their BlackBerry smartphone,” said Adele Beachley, Managing Director, Australia and New Zealand, Research In Motion. “BlackBerry App World provides a fantastic new resource and enhanced experience for customers and an equally exciting business opportunity for RIM’s partners.”
Key Current Features:
Front Page Carousel - BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications will vary from time to time, helping users discover new applications for practically every aspect of life.
Top Downloads – The “Top Downloads” area on BlackBerry App World lists applications that are the most downloaded.
Categories – BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more.
Search/Filter – BlackBerry App World includes a keyword search with filtering capabilities.
Reviews – Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews, see screenshots and read a description of each application before they download it.
Recommend – BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry® Messenger.
Application Storage – BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications.
Application Archiving: users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.
Update Notifications: Users are notified of updates to applications they’ve downloaded on BlackBerry App World.
BlackBerry App World is also accessible from a user's desktop computer at www.blackberry.com/appworld.
Popular BlackBerry App World applications available in Australia and New Zealand include:
BlackBerry® Messenger; Bloomberg Mobile; Daily Horoscope; Dictionary.com - Dictionary and Thesaurus; Facebook® for BlackBerry Smartphones; Flickr® for BlackBerry Smartphones; ipass; Mippin; MySpace; Navita Translator; Nobex Radio Companion; ProOnGo Express; The Weather Channel; Tune Wiki; UberTwitter; Viigo; Vlingo; WorldMate Live: Travel Like a Pro; and World News.
Sydney, Australia - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced that BlackBerry App World™ is now available to BlackBerry® smartphone* customers in Australia and New Zealand, bringing together a broad mix of free mobile applications.
Customers can now download BlackBerry App World directly to their smartphone by visiting www.blackberry.com/appworld or mobile.blackberry.com. BlackBerry App World can be conveniently accessed over both Wi-Fi® and mobile phone networks in Australia and New Zealand and it automatically presents customers with the relevant catalog of applications available for their specific BlackBerry smartphone model.
“BlackBerry App World makes it very easy for our customers to discover and download a wide variety of applications for their BlackBerry smartphone,” said Adele Beachley, Managing Director, Australia and New Zealand, Research In Motion. “BlackBerry App World provides a fantastic new resource and enhanced experience for customers and an equally exciting business opportunity for RIM’s partners.”
Key Current Features:
Front Page Carousel - BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications will vary from time to time, helping users discover new applications for practically every aspect of life.
Top Downloads – The “Top Downloads” area on BlackBerry App World lists applications that are the most downloaded.
Categories – BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more.
Search/Filter – BlackBerry App World includes a keyword search with filtering capabilities.
Reviews – Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews, see screenshots and read a description of each application before they download it.
Recommend – BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry® Messenger.
Application Storage – BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications.
Application Archiving: users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.
Update Notifications: Users are notified of updates to applications they’ve downloaded on BlackBerry App World.
BlackBerry App World is also accessible from a user's desktop computer at www.blackberry.com/appworld.
Popular BlackBerry App World applications available in Australia and New Zealand include:
BlackBerry® Messenger; Bloomberg Mobile; Daily Horoscope; Dictionary.com - Dictionary and Thesaurus; Facebook® for BlackBerry Smartphones; Flickr® for BlackBerry Smartphones; ipass; Mippin; MySpace; Navita Translator; Nobex Radio Companion; ProOnGo Express; The Weather Channel; Tune Wiki; UberTwitter; Viigo; Vlingo; WorldMate Live: Travel Like a Pro; and World News.
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