Apple announces the sudden increase in profits in the first fiscal quarter

Two days before the submission of a new product, Apple reported the results of the first fiscal quarter of 2010. As recognized by the company itself, a huge increase in revenues is partly due to new accounting system, but "money is money, as they do not consider. A company is considered even have something: Apple reached a revenue-raising target of $ 15.68 billion, surpassing the same period last year by 32%. Net profit amounted to 3.67 billion dollars.

Such successes the company has been achieved through the tremendous growth in sales of phones and computers iPhone Mac, amounted to 50% and 33%. At the same time on the yield did not even tell the fallen players selling iPod, which was sold at 8% less than last year. A change in the accounting profits, which was mentioned above, is that all profits from the iPhone, including subscriptions to services that are now regarded as the income from sales of iPhone.

This increase in profits was even more surprising for the market, since all the analysts predicted a more modest increase in yield: up to $ 12 billion (net profit of 2,07 billion), ie at the level of the first quarter of 2009 - an increase in the level of 34-36%. In fact, the increase amounted to more than 40%.