Paul Price Joins Creative Realities as CEO
NEW YORK -- Creative Realities, a leader in creating innovative brand experiences, today announced the appointment of Paul Price as its new CEO.
Price, 48, most recently served as global president at Rapp. Previously, Price served as Chief Partnership Officer at Omnicom's DDB Worldwide, where he established a track record for marketing services innovation since relocating to New York from his native Australia in 2001.
Creative Realities is a fully integrated experiential design firm that assists marketers in creating uniquely interactive consumer experiences using innovative combinations of brand insight, creative design and digital expertise.
"In joining Creative Realities, I'm excited to pursue my passion for brands and creative ways of experiencing them," Price said. "Marketers are hungry for new ways to engage customers. Creative Realities brings a proven reality marketing approach that creates inspiring and actionable brand experiences."
Creative Realities is owned by an affiliate of Pegasus Capital Advisors, LP, a New York-based private equity firm, and retains David Bell as senior adviser. Formerly chairman of IPG, Bell is renowned for his marketing services industry leadership. On Price's appointment, Bell said, "We're thrilled Paul decided to join us. We're sure he'll lead Creative Realities to even more success."
Robin Reardon, Creative Realities' U.S. president, added, "We're excited such a respected industry innovator is joining us. Paul's leadership, experience and enthusiasm for creative marketing will propel Creative Realities even further."
Price Known as Global Innovator
Under Price's leadership, Rapp gained industry recognition in 2009 as one of Advertising Age's "A-listers" and as one of the world's largest customer relationship management and digital marketing services agencies.
Throughout Price's tenure at Rapp, the company experienced global growth due in part to the adaptation of its data-driven philosophy to digital marketing resulting new business wins. These new client gains included leading on Omnicom's behalf holding-company contests for Hewlett-Packard and Humana, digital assignments for Pfizer, COTY and GlaxoSmithKline, and multinational assignments for ExxonMobil, Johnson and Johnson, and Skype.
While at DDB, he initiated the transformation of the agency's global ExxonMobil retail assignment into an integrated marketing services agreement spanning 80-plus countries. After being promoted to the position of director of network operations in 2004, Price led an overhaul of the DDB 200-plus office network's multinational client service approach and subsequently led development of integrated marketing services solutions across the DDB group for major clients as its chief partnership officer.
About Creative Realities
Headquartered in New York, with offices in Atlanta and London, Creative Realities has helped market leaders such as Fidelity, AT&T and Samsung create uniquely interactive consumer experiences using fresh, novel combinations of brand insight, creative design and digital expertise.
About Pegasus
Pegasus Capital Advisors, L.P. is a U.S.-based private equity fund manager that provides creative capital and strategic solutions to middle market companies across a variety of industries. The firm creates values from buying right and building businesses over time. Established in 1995, Pegasus currently manages close to $2.0 billion in assets through several private equity funds and has made more than 80 investments since its inception, generating very attractive risk adjusted returns. The firm employs over 60 uniquely talented investment and advisory professionals that work out of main offices in Cos Cob, CT and New York, NY, as well as several satellite locations.
Price, 48, most recently served as global president at Rapp. Previously, Price served as Chief Partnership Officer at Omnicom's DDB Worldwide, where he established a track record for marketing services innovation since relocating to New York from his native Australia in 2001.
Creative Realities is a fully integrated experiential design firm that assists marketers in creating uniquely interactive consumer experiences using innovative combinations of brand insight, creative design and digital expertise.
"In joining Creative Realities, I'm excited to pursue my passion for brands and creative ways of experiencing them," Price said. "Marketers are hungry for new ways to engage customers. Creative Realities brings a proven reality marketing approach that creates inspiring and actionable brand experiences."
Creative Realities is owned by an affiliate of Pegasus Capital Advisors, LP, a New York-based private equity firm, and retains David Bell as senior adviser. Formerly chairman of IPG, Bell is renowned for his marketing services industry leadership. On Price's appointment, Bell said, "We're thrilled Paul decided to join us. We're sure he'll lead Creative Realities to even more success."
Robin Reardon, Creative Realities' U.S. president, added, "We're excited such a respected industry innovator is joining us. Paul's leadership, experience and enthusiasm for creative marketing will propel Creative Realities even further."
Price Known as Global Innovator
Under Price's leadership, Rapp gained industry recognition in 2009 as one of Advertising Age's "A-listers" and as one of the world's largest customer relationship management and digital marketing services agencies.
Throughout Price's tenure at Rapp, the company experienced global growth due in part to the adaptation of its data-driven philosophy to digital marketing resulting new business wins. These new client gains included leading on Omnicom's behalf holding-company contests for Hewlett-Packard and Humana, digital assignments for Pfizer, COTY and GlaxoSmithKline, and multinational assignments for ExxonMobil, Johnson and Johnson, and Skype.
While at DDB, he initiated the transformation of the agency's global ExxonMobil retail assignment into an integrated marketing services agreement spanning 80-plus countries. After being promoted to the position of director of network operations in 2004, Price led an overhaul of the DDB 200-plus office network's multinational client service approach and subsequently led development of integrated marketing services solutions across the DDB group for major clients as its chief partnership officer.
About Creative Realities
Headquartered in New York, with offices in Atlanta and London, Creative Realities has helped market leaders such as Fidelity, AT&T and Samsung create uniquely interactive consumer experiences using fresh, novel combinations of brand insight, creative design and digital expertise.
About Pegasus
Pegasus Capital Advisors, L.P. is a U.S.-based private equity fund manager that provides creative capital and strategic solutions to middle market companies across a variety of industries. The firm creates values from buying right and building businesses over time. Established in 1995, Pegasus currently manages close to $2.0 billion in assets through several private equity funds and has made more than 80 investments since its inception, generating very attractive risk adjusted returns. The firm employs over 60 uniquely talented investment and advisory professionals that work out of main offices in Cos Cob, CT and New York, NY, as well as several satellite locations.
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