American experts on PR consider that Apple will take aside iPhone 4

Triumphal communications about enormous sales of the telephone of iPhone I were darkened for the company Of apple by communications about the problems with the connection. The official communication to company, that the problem will be corrected in the very near future, since there is no problem like, and the incorrect formula of the calculation of the indication of the signal level simply was used. Problem was noted only in the USA in the networks of operator AT&T, which can be connected not only with the telephone, but also with networks themselves. In any event problems with the method disappeared during the application of special shielding “bumpers”. But furthermore on some apparatuses were noted the yellow spots on the screen, which explained by the fact that the glue, which connects sensory panel with the screen did not dry completely. However, these deficiencies did not interfere with Apple selling only in the first three days 1,7 million telephones of iPhone 4.

In this case the number of influential specialists in the region of Pr- technologies from the USA, including professor Mathew [Sigera] (Matthew Of seeger), specialist in the crisis communications and Chris [Lean] (Chris Of lehane), [imidzhmeykera] from the administration of the former President of the USA Bill Clinton, is counted that the opinion of apparatuses it is inevitable. In their opinion, the main property of the company Of apple is perception Brenda, and problems with the connection can apply extensive damage to this perception, what is unacceptable. Also is conducted comparison with the recent mass opinion of the automobiles Of toyota, whose design deficiencies led to the possibility of the failure of brakes.

With this estimation of situation is agreeable Dr. Larry Burton (Dr. Larry Of barton), the author of the book Of crisis Of leadership Of now. According to its estimation, after the publication of negative opinion against iPhone 4 in the publication Of consumer Of reports, in Apple the there remained only two versions of actions - either to immediately publish the refutation of article, after stating that there is no problem or to take aside all “rejected” apparatuses. In this case, it is worthwhile to note that very fact “of [propadeniya] of signal” into iPhone 4 companies Of apple already recognized.