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May 2010 Mobile Metrics Report

Over the past two years at AdMob, we’ve experienced the rapid growth in consumer usage of the the mobile Internet and applications first-hand. As it has grown, so has the scope of the topics we’ve covered in our monthly Mobile Metrics Report.

This month, we take a look at the major themes that have emerged over the past two years. In the slideshow below, we reexamine many of the topics we have previously covered in our reports including the worldwide growth in traffic, the rise of iOS and Android, and the emergence of mobile Internet devices. Take a look at the full deck for details. We’ve included a summary on page 1.

We’ve also posted the usual backend of the report with the country pages that include data on the United States, United Kingdom, Indonesia, Philippines, India and South Africa. Those pages are available here.

We plan to continue sharing data that will help everyone in the industry, but will not be issuing metrics reports for the next few months. We are going to take this time to think about how we can re-invent the report to make it more useful, powerful and relevant for the mobile ecosystem. We plan to do regular posts to our Metrics blog, so please continue to follow it for updates.

Harsh S
Marketing

harsh

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