World Enterprise Telephony Platform and Endpoint Markets Recovering after Recession, Finds Frost & Sullivan
MOUNTAIN VIEW, Calif. – The world enterprise telephony platform and endpoint market is estimated to have shipped 37.3 million enterprise telephony lines, 12.6 million units of Internet protocol (IP) desktop phones, and 12 million IP desktop communication clients in 2009. Although 2009 was a very challenging year, it was also characterized by landmark events that will have a long-term effect on both technology evolution and competitive dynamics.
On the negative side, the 2009 economic turmoil caused the sales of almost all major enterprise telephony vendors to decline at double-digit rates. It also speeded the collapse of the former telco giant and one of the world’s premier technology companies – Nortel Networks.
New analysis from Frost & Sullivan (http://www.conferencing.frost.com), World Enterprise Telephony Platform and Endpoint Markets, finds that the market earned revenues of $7.77 billion in 2009.
If you are interested in more information on this study, please send an e-mail to Jake Wengroff, Corporate Communications, at jake.wengroff@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country.
"The fall of Nortel signaled the end of an era and set alarm bells ringing for telephony providers," says Frost & Sullivan Industry Analyst Alaa Saayed. "It was clear that change was imminent, and that new entrants and more dynamic business models would question the viability of established paradigms."
Although the effect of the recession is expected to linger for another 12 to 18 months, 2010 promises to be better than 2009 in terms of world demand for telephony solutions. IT and communications spending will pick up steam in 2010 for North America and in 2011 and 2012 in Europe. Asia Pacific, Central America, and Latin America will probably have smoother transitions, with growth expected in the coming years.
The time division multiplexing (TDM) market will experience a downslide; however, IP shipments will resume their growth trajectory, triggered by the improvement of macro-economic conditions and the need to replace outdated systems. In the future, technological developments, such as softswitch systems, virtualization, and unified communications (UC), will drive equipment upgrades.
Innovation and continued investment in technology development will help circumvent the impediments thrown up by the recession. Important actions that were taken to offset the negative impact of the economic downturn included major acquisitions and reorganizations (such as the mergers of HP and 3Com, and Avaya and Nortel Networks), the introduction of new flexible IP telephony solutions, the implementation of very aggressive customer programs, and an increased focus on channel expansion strategies.
"To ensure business progression in this scenario, participants must gradually shift resources from hardware to software (for both systems and endpoints), target the underserved small and medium business (SMB) market with appealing solutions, tap into new global markets, and strive for interoperability as well as openness," says the analyst.
World Enterprise Telephony Platform and Endpoint Markets is part of the Enterprise Communications Growth Partnership Services program, which also includes research in the following markets: World Unified Communications Markets, World Enterprise Voice and Unified Messaging Platform Markets, and World Videoconferencing Endpoint Markets. All research services included in subscriptions provide detailed market opportunities and industry trends that were evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.
On the negative side, the 2009 economic turmoil caused the sales of almost all major enterprise telephony vendors to decline at double-digit rates. It also speeded the collapse of the former telco giant and one of the world’s premier technology companies – Nortel Networks.
New analysis from Frost & Sullivan (http://www.conferencing.frost.com), World Enterprise Telephony Platform and Endpoint Markets, finds that the market earned revenues of $7.77 billion in 2009.
If you are interested in more information on this study, please send an e-mail to Jake Wengroff, Corporate Communications, at jake.wengroff@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country.
"The fall of Nortel signaled the end of an era and set alarm bells ringing for telephony providers," says Frost & Sullivan Industry Analyst Alaa Saayed. "It was clear that change was imminent, and that new entrants and more dynamic business models would question the viability of established paradigms."
Although the effect of the recession is expected to linger for another 12 to 18 months, 2010 promises to be better than 2009 in terms of world demand for telephony solutions. IT and communications spending will pick up steam in 2010 for North America and in 2011 and 2012 in Europe. Asia Pacific, Central America, and Latin America will probably have smoother transitions, with growth expected in the coming years.
The time division multiplexing (TDM) market will experience a downslide; however, IP shipments will resume their growth trajectory, triggered by the improvement of macro-economic conditions and the need to replace outdated systems. In the future, technological developments, such as softswitch systems, virtualization, and unified communications (UC), will drive equipment upgrades.
Innovation and continued investment in technology development will help circumvent the impediments thrown up by the recession. Important actions that were taken to offset the negative impact of the economic downturn included major acquisitions and reorganizations (such as the mergers of HP and 3Com, and Avaya and Nortel Networks), the introduction of new flexible IP telephony solutions, the implementation of very aggressive customer programs, and an increased focus on channel expansion strategies.
"To ensure business progression in this scenario, participants must gradually shift resources from hardware to software (for both systems and endpoints), target the underserved small and medium business (SMB) market with appealing solutions, tap into new global markets, and strive for interoperability as well as openness," says the analyst.
World Enterprise Telephony Platform and Endpoint Markets is part of the Enterprise Communications Growth Partnership Services program, which also includes research in the following markets: World Unified Communications Markets, World Enterprise Voice and Unified Messaging Platform Markets, and World Videoconferencing Endpoint Markets. All research services included in subscriptions provide detailed market opportunities and industry trends that were evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.
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