Multi-screen approach scores at IBC 2010
As broadcasting event IBC 2010 draws to a close in Amsterdam the big buzz words from this year have one thing in common: the number three. The multi-screen (or three-screen) approach and 3DTV were on everyone’s lips. We got the views of some attendees. They show that these are indeed interesting times for the TV industry.
Although many hot technologies were discussed, displayed and demonstrated during the six-day event, the multi-screen approach (TV/computer or laptop/mobile device) was among the hottest.
Many IBC attendees we spoke to said having many screens to choose content from is becoming a normal way of life.
Parvaiz Ahsan, head of Ericsson's Solution Area TV in the European. Middle East, India and Africa regions, says that view is reflected in the change in approach among customers towards multi-screen TV this year compared with last year. At the Ericsson booth during IBC 2009, he says it was more of a discussion point among customers, while this year there was real interest shown in it.
"Customers are realizing that multi-screen TV can help their business in terms of reducing churn and increasing ARPU," he says.
James Alliban, from digital creative agency Skive, says he already "lives" the multi-screen approach.
"I almost don’t think about it anymore," he says. "If I'm at home, I’ll watch content I bought from the internet on my TV screen. If I have to dash out, it goes with me on my phone. It seems strange that this was kind of unthinkable five years ago. Who knows where we’ll be in another five years?"
Several IBC sessions were also specifically dedicated to 3D and 3DTV.
Andrew Heimbold, a partner in broadcast solutions company Reality Check Systems, works with the technology. He predicts that 3D could take off if certain improvements are made.
"Once you put on a set of 3D glasses, you feel almost disconnected from the people around you. It can certainly take a social event like watching a sports broadcast in a bar and make it suddenly isolating.
"However, I think 3D is here to stay. I'm just looking forward to the improvements in technology to the point where we don’t have to worry about the glasses."
The issue of 3DTV for the visually impaired was raised by Steve Jones, resource manager at the Royal National Institute of Blind People in the UK.
"Obviously, when you are blind, it's downright impossible to watch movies and TV in 3D," he says. "However, it can also be difficult if you have less than perfect vision. We're attending this event to make our difficulties known, and to ask some of the technology and content guys to use their creativity to work with enabling 3D for those with less than perfect vision."
His comments demonstrate that with every change and advancement in the world of TV comes challenges for all those in the electronic media sector.
As a key player in TV, Ericsson is constantly working to improve the TV experience for consumers and our customers. We’ve had a successful IBC 2010 and look forward to bringing you more on our TV story as it unfolds.
Although many hot technologies were discussed, displayed and demonstrated during the six-day event, the multi-screen approach (TV/computer or laptop/mobile device) was among the hottest.
Many IBC attendees we spoke to said having many screens to choose content from is becoming a normal way of life.
Parvaiz Ahsan, head of Ericsson's Solution Area TV in the European. Middle East, India and Africa regions, says that view is reflected in the change in approach among customers towards multi-screen TV this year compared with last year. At the Ericsson booth during IBC 2009, he says it was more of a discussion point among customers, while this year there was real interest shown in it.
"Customers are realizing that multi-screen TV can help their business in terms of reducing churn and increasing ARPU," he says.
James Alliban, from digital creative agency Skive, says he already "lives" the multi-screen approach.
"I almost don’t think about it anymore," he says. "If I'm at home, I’ll watch content I bought from the internet on my TV screen. If I have to dash out, it goes with me on my phone. It seems strange that this was kind of unthinkable five years ago. Who knows where we’ll be in another five years?"
Several IBC sessions were also specifically dedicated to 3D and 3DTV.
Andrew Heimbold, a partner in broadcast solutions company Reality Check Systems, works with the technology. He predicts that 3D could take off if certain improvements are made.
"Once you put on a set of 3D glasses, you feel almost disconnected from the people around you. It can certainly take a social event like watching a sports broadcast in a bar and make it suddenly isolating.
"However, I think 3D is here to stay. I'm just looking forward to the improvements in technology to the point where we don’t have to worry about the glasses."
The issue of 3DTV for the visually impaired was raised by Steve Jones, resource manager at the Royal National Institute of Blind People in the UK.
"Obviously, when you are blind, it's downright impossible to watch movies and TV in 3D," he says. "However, it can also be difficult if you have less than perfect vision. We're attending this event to make our difficulties known, and to ask some of the technology and content guys to use their creativity to work with enabling 3D for those with less than perfect vision."
His comments demonstrate that with every change and advancement in the world of TV comes challenges for all those in the electronic media sector.
As a key player in TV, Ericsson is constantly working to improve the TV experience for consumers and our customers. We’ve had a successful IBC 2010 and look forward to bringing you more on our TV story as it unfolds.
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