Market Updates from Around the World

After a challenging 12 months or so a number of markets are starting to show a general upswing, particularly in North America and Scandinavia. The Messaging industry continues to grow in a number of markets as enterprises take greater advantage of the medium for their marketing needs. At the same time, banks and financial institutions are also showing an increased interest in messaging for contacting customers and the distribution of information.

Mobile payment has also piqued the interest of a number of new players with a number of new companies from the online payments solutions space now entering the fray, reflecting the overall optimism in the industry. Mobile vending is doing particularly well, as illustrated by the likes of MobiVending, with vending companies who have utilised mobile payment technology seeing strong growth in sales. Traditional cash sales have even seen a boost off the back of the increased interest mobile vending has generated in vending machines. This success has seen a number of Western European markets keen to deploy mobile payment services with mobile vending earmarked as an area with great potential in the future.