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RIM And Telefonica to Introduce BlackBerry App World With Integrated Carrier Billing

Telefonica and RIM are working together to enable BlackBerry App World purchases to be applied directly to their customers’ monthly bills

Barcelona, Spain - Research In Motion (Nasdaq: RIMM; TSX: RIM) and Telefonica (NYSE:TEF) announced that they are working together to introduce BlackBerry® App World™ with integrated carrier billing on a global basis.

Carrier billing will allow Telefonica customers to purchase apps from BlackBerry App World and charge the purchases directly to their monthly bill. Customers will also be offered the flexibility of charging in-app purchases to their carrier bill which allows for the purchase of digital goods to be made without interrupting their application experience.

“Carrier billing is a payment method that brings a unique user experience and will further develop the on-device virtual goods and applications business,” said JoaquĂ­n Mata, Global Head of Financial Services for TelefĂłnica.

“BlackBerry App World is now available in over 100 countries”, said Patrick Spence, Regional Managing Director, RIM. “Integrated carrier billing will make it easier than ever for Telefonica customers to purchase apps for their BlackBerry smartphones.”

About Telefonica
TelefĂłnica is one of the world’s largest telecommunications network operators by market capitalisation and number of customers. It centres its activities mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and its customer base exceeds 280 million globally. TelefĂłnica has a strong foothold in Spain, Europe and Latin America, the latter region being the lynchpin of its growth strategy.
TelefĂłnica is a 100% private company. It has more than 1.5 million direct shareholders. Its share capital consists of 4,563,996,485 ordinary shares traded on the Spanish stock exchanges (Madrid, Barcelona, Bilbao and Valencia), as well as on the London, Tokyo, New York, Lima, Buenos Aires and SĂŁo Paulo stock exchanges.

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