Sony Ericsson will invest 4 million pounds advertising campaign Xperia Play

Sony Ericsson does not hide the fact that the basic expectations for the current year it has associated with sales of smartphones Sony Ericsson Xperia Play. It was his leadership the company sees as a vehicle which will return to its former popularity and force users to pay attention to this producer. One of the main factors of increasing interest is an aggressive advertising campaign that will be deployed at the output device on the market. It was learned that one of the countries where this game smartphone will be available before all of Britain, will spend at least 4 million pounds on advertising of new vehicles of the company. Campaign to promote the sale going to the first of April Xperia Play, Neo and the Arc will be the most costly for the producer over the past two years. However, some puzzling slogan «Xperia Play - the first device certified by Sony Playstation». Sister company Sony and Sony Ericsson brings the meaning of this statement to the fact that Sony itself has certified its products for use in its other product.