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Sony Ericsson to host speaker sessions and gaming competitions at Qualcomm’s Uplinq 2011

Sony Ericsson will be at this year’s Uplinq 2011 Conference in sunny San Diego, California. Hosted by Qualcomm, Uplinq brings together developers and publishers, device makers, OS and technology providers, and network operators to foster innovation within the wireless ecosystem. Along with a Mobile Innovations Showcase booth (#108) on the exhibit floor, Sony Ericsson will be part of the opening keynote speech and a speaker session, as well as the lead presenter for a lab session and breakout workshop.
On Wednesday, June 1, Sony Ericsson’s Rikko Sakaguchi, Executive Vice President and Chief Creation Officer, will join Qualcomm Chairman and CEO, Dr. Paul Jacobs, on stage as part of his opening keynote speech. Rikko will discuss Sony Ericsson’s vision for mobile and gaming entertainment.
On Thursday, June 2, Sheana Hogan, Head of Partnerships Games & Applications for Sony Ericsson, will be a panelist for the session Monetizing Mobile Games (2:00 PM – 2:50 PM , Manchester G). Sheana will provide valuable insights into how to make money on games for Sony Ericsson’s groundbreaking gaming smartphone.
On both Wednesday and Thursday from 2:00 PM to 3:00 PM, Sony Ericsson’s Anupam Nath, Developer Support Software Engineer, will host a hands-on lab session: Android game developer basics for the Xperia™ PLAY. Anupam will focus on the basics of Xperia™ game development, the Xperia™ PLAY mapping keys, and the key areas to consider when developing games for the Xperia™ PLAY. Also on Thursday, Anupam will join Kim Ahlstrom, Senior Software Manager, in a breakout session: Developing Snapdragon-Powered Games for the Xperia™ PLAY (3:00 PM -3:50 PM, Manchester G). This session introduces the Xperia™ PLAY and its use of Qualcomm’s 1 GHz Snapdragon mobile chipset. You’ll also get instructions on how to unlock the boot loader and how to use the Games Recommender widget on the Xperia™ PLAY.

During both days, stop by the Sony Ericsson booth (#108) to get hands-on demos of the Xperia™ PLAY and as well as other smartphones from Xperia™ family of products. Also check out our Game Zone area, where you can play to win an Xperia™ PLAY. Choose one of four exclusive Xperia™ PLAY games to play – Backbreaker, Age of Zombies, Asphalt 6 or Homerun Battle 3D – get the highest score of the day and take home an Xperia™ PLAY.
Stay tuned to Developer World for more exciting coverage, news, and photos from Uplinq 2011.

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